Wrinkle Cream Products Under Fire for False Advertising

Wrinkle Cream Products Under Fire for False Advertising

By Amanda Antell

Recently there have been numerous class action lawsuits filed against beauty companies that produce skin products promising to offer anti-aging skin care. All of these lawsuits allege false advertisement and concealment of information.

In advertisements, these anti-aging products claim to help improve appearance, reduce signs of aging, and reduce the appearance of wrinkles. Typically, these products are rather expensive anti-aging creams which claim to be composed of ingredients that provide a temporary fountain of youth to the customer. 

Focusing on the insecurities of aging women, these companies manage to convince consumers that they need these anti-aging products, often inducing them into spending hundreds of dollars at a time for one product. Class action lawsuits are filed when the customer sees little to no difference in their appearance, and wants to help other consumers with similar complaints. 

The “miraculous” ingredients listed on these anti-aging products are often exotic, with claims that these wrinkle cream product has been through clinical trials and various studies. Many of these so-called facts are false, and there is no scientific evidence to back them up.

Some of the wrinkle cream products involved in a current class action lawsuit investigation are:

• Eclos Plant-Based Beauty Products
• Eclos Skin Care by Freeman Beauty Labs
• Sunday Riley “Stimulant I” Perfecting Serum
• 3 LAB Super “h” Serum
• Emerge Labs Stem Cell Serum
• Emerge Labs Skin Care Kit
• Emerge Labs Protection Cream with SPF30
• Emerge Labs Anti-Aging Cream Cleanser
• Emerge Labs Organic Stem Cell Cream for Acne
• Lather Swiss Apple Wrinkle Remedy
• Dr. Brandt “Pores No More” Anti-Aging Mattifying Lotion

Some consumers have alleged that these skin care products are not preforming as advertised, and they have yet to see any real result from the product. Under federal advertising regulations, these consumers have chosen to pursue potential legal compensation. 

False Advertising of Wrinkle Cream Products

False advertising (sometimes referred to as deceptive advertising) is defined as using false or misleading statements in a solicitation with the intent to sell the product. Because advertisements are designed to persuade consumers to buy a solicited product, regulations for advertisement are taken very seriously. By law, customers have the right to know what they are buying, and all necessary information should be on the label to avoid any kind of hazard. Generally, false advertising is illegal, but it is a common practice used by some companies to draw in customers to increase sales.

In the United States, advertising is regulated by the authority of the Federal Trade Commission to prohibit “unfair and deceptive acts or practices in commerce.” Each state in America has different statutes and regulations regarding adverting, which are generally very similar FTC regulations. Therefore, each state has makes its own judgment call on whether or not a company falsely advertised a product.

Join a Free Class Action Lawsuit Today

If you tried one of the anti-aging products listed above and did not get the advertised benefits, you have legal options. Submit your information at the Anti-Aging Skin Care Class Action Lawsuit Investigation to see if you qualify.

All class action and lawsuit news updates are listed in the Lawsuit News section of Top Class Actions