VPX Bang Energy Drink Health Claims May Have Misled New York Consumers

Have you purchased a VPX Bang energy drink from VPX Sports? Consumer advocates believe New York consumers may have been misled by deceptive advertising claims.

The advertising for VPX Bang may have falsely promoted it to New York consumers as far more beneficial for human health than it actually is—to the extent of claiming it can help cure serious diseases like Alzheimer’s, Parkinson’s, and Huntington’s. Notably, none of these conditions has a known cure.

A major competitor in the energy drink business, Monster, has sued over VPX Bang, alleging it has been falsely advertised as having health benefits far beyond its actual capacity, violating California libel law.

“Simply put, defendants’ advertising and marketing scheme tricks consumers into believing they are getting something they are not,” argues Monster Energy Company in its lawsuit. “Bang is marketed as a modern-day snake oil.”

Advertised VPX Bang Health Benefits

Video advertisements for VPX Bang energy drinks claim that these products have ingredients that can be absorbed into the body in a way that treats and even cures major diseases like Alzheimer’s, Parkinson’s, and Huntington’s, and even reverse mental retardation. Of course, none of these conditions have any known cure at this time.

What do the VPX Bang energy drinks actually contain? Reportedly, very high levels of caffeine—which is normal for an energy drink. Indeed, it contains 300 milligrams of caffeine in a 16-ounce can. By comparison, 16 ounces of coffee contains around 200 milligrams.

Advertisements claim that the ingredient it refers to as “Super Creatine” is “20 times more effective at reaching the brain than other forms of creatine.” However, according to the Monster lawsuit, the amount of creatine actually contained in the VPX Bang energy drink is significantly below the level required to have any impact at all on human health.

“Even if Bang could deliver [its] promised benefits, which again it does not, the ingredients at the heart of [VPX’s] claims — Super Creatine are sprinkled into Bang in such low amounts that none of the purported benefits could ever be delivered through safe consumption of Bang,” alleges Monster in its lawsuit.

While VPX Sports claims that it holds itself to a higher standard than other energy drink companies, Monster’s lawsuit notes that the company’s Chief Science Officer (CSO) has just one credential contributing to this claim — he is a former high school science teacher.

VPX Sports does not only manufacture the VPX Bang Energy drink. Another product is the weight-loss drink Redline. After sharing a can of Redline, four Florida students were taken to the emergency room. The drink has since been banned in that school district.

This is not the first allegation of false advertising that have hit the makers of VPX Bang energy drink. Additionally, a California woman has filed a lawsuit over Bang energy drink.

Join a Free New York Bang Energy Drink Class Action Lawsuit Investigation

If you live in New York and you purchased Bang Energy drink because of its health claims, you may qualify to file a Bang Energy Drink class action lawsuit.

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