A consumer alleges in a new class action lawsuit that the makers of Vega Protein Powders and Shakes fail to disclose the high levels of lead and cadmium in the products.
Lead plaintiff Andrew Bland claims in the Vega Protein class action lawsuit that Sequel Natural and WhiteWave Food Co. market Vega Protein Powders and Protein Shakes as healthy and natural โplant basedโ nutrition.
However, the Vega class action lawsuit says the protein powder and shakes actually contain heavy metals at such high levels of lead and cadmium both of which are considered toxic under California law.
โUnfortunately for consumers, the heightened levels of lead and cadmium found in the Vega Products are known by the State of California to cause cancer, birth defects, and other health risks,โ alleges the Vega Protein class action lawsuit.
โThe amount of these toxic heavy metals present in a single serving of the Vega Products is sufficient to expose consumers to a substantial risk of birth defects and other reproductive harm.โ
According to the plaintiff in the Vega Protein class action lawsuit, he and other consumers purchased the products based on representations that they were healthy and superior to similar shakes and powders on the market.
Advertising for Vega products included statements such as โmade with REAL plant based FOOD ingredients,โ and reportedly touted ingredients like plant protein, greens, and chia seeds.
The plaintiff says that he and other health conscious consumers would have had no way of knowing about the high levels of lead and cadmium in the Vega products.
โIndeed, the amount of heavy metals in the Vega Products violates California Safe Drinking Water and Toxic Enforcement Act of 1986 (โProposition 65โ),โย alleges the Vega Protein class action lawsuit.
Proposition 65, or Prop 65, is a California law that requires companies to either limit the amount of certain chemicals in their products or provide a warning to consumers. Under Prop 65, a list of substances known to cause harm to human health is maintained and evaluated.
โLead is dangerous to humans, and can affect almost every organ and system in the body,โ alleges the Vega Protein class action lawsuit. โLead accumulates in the body over time, and can lead to health risks and toxicity, including inhibiting neurological function, anemia, kidney damage, seizures, and in extreme cases, comas and death.โ
Similarly, โCadmium is also dangerous to humans and exposure can cause cancer of the lung and may cause cancer of the prostate and kidney,โ states the Vega Protein class action lawsuit. โCadmium can also cause birth defects or other reproductive harm.โ
Bland claims in the Vega Protein class action lawsuit that Sequel Natural and WhiteWave Food Co. should have warned consumers about the levels of lead and cadmium allegedly in their products.
โReasonable consumers across the country would not have purchased the Vega Products if they had known that they contained heightened lead and cadmium, or would have purchased them on different terms,โ states the Vega Protein class action lawsuit.
The Vega class action lawsuit seeks to represent a nationwide Class of consumers who purchased Vega products.
The plaintiff is seeking not only damages, but a court order requiring Sequel Natural and WhiteWave Food Co. to conduct a corrective advertising campaign.
Bland is represented by L. Timothy Fisher, Joel D. Smith, and Thomas A. Reyda of Bursor & Fisher PA.
The Vega Protein Class Action Lawsuit is Bland v. Sequel Natural LTD., et al., Case No. 3:18-cv-04767-JCS, in the U.S. District Court for the Northern District of California.
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84 thoughts onVega Protein Powder Contains Toxic Minerals, Class Action Says
I have been using the Vega product every day for years. Please add me to the list
Please add me to this listโฆIโve been consuming this product for over a year
Iโve used this product for years
I have used this product for years. Know I have lots of health issues
Really,are you serious?
been using this product for years.. have some interesting information. please contact me.
I just began researching this product for price differential and read this class action suit. I have been consuming this product daily for about 2 years! This is insane and unforgivable. Our health is being compromised vs aided. Add me to the this growing list!
I live in Canada so I likely donโt qualify as a plaintiff. I would however like to be added to a list to receive updates about this case if possible.
I have been using this for a year. Please add me to the list.
Please add me to the list. Unfortunately, I relied upon the companyโs claims and purchased this product thinking it was safe and contributive to my healthy lifestyle. My skin allergies and itching may be directly related to this product and I was going through a list of things eliminating them, knowing it something I recently introduced, thinking it was something else. It indeed may be the product. Shame on this company for their lack of integrity, and false advertising by avoiding telling the truth about ALL the ingridients
Iโve been using this product for nearly 4 years with a minimum of twice a day believing I was using a clean and honest productโฆ Iโve got hormonal imbalance issues and wondering if this has stemmed from using this product. Please add me to this list. Disgusted and shocked of the greed.
Please add me to the list. Iโve been using vega products in my daily smoothie for many years.