Target sued over apple cider vinegar gummies that allegedly lack promised potency

Target apple cider vinegar gummies class action overview:

• Who: Plaintiff Deija Banks filed a class action lawsuit against Target Corp.
• Why: Banks claims Target misleadingly advertises its apple cider vinegar gummies as containing more acetic acid than they do.
• Where: The Target class action was filed in California federal court.

Target is accused of falsely advertising its apple cider vinegar gummies as containing more acetic acid than they do.

Plaintiff Deija Banks filed the class action lawsuit making these allegations against Target on Jan. 30 in California federal court, alleging violations of state and federal consumer laws.

According to the class action, Target’s Up & Up Apple Cider Vinegar Gummies are falsely advertised as containing 5% acetic acid, when in reality, they contain significantly less.

Banks claims she conducted analytical testing on 12 samples of the gummies, which revealed they contain less than 2.5% acetic acid on average.

“By law, any product claiming to be Apple Cider Vinegar must contain a minimum of 4% acetic acid,” the class action lawsuit says. “Anything less, the product is not and cannot be called Apple Cider Vinegar as its contents are inefficacious and worthless.”

Banks says Target’s alleged misrepresentation has led to thousands of consumers purchasing a product that does not deliver the promised health benefits associated with apple cider vinegar.

Lawsuit: Target apple cider vinegar gummies are ‘worthless’

Banks argues that Target’s Apple Cider Vinegar Gummies are “worthless” because they do not contain enough acetic acid to provide the health benefits consumers expect.

The class action lawsuit claims Target’s false advertising allowed the company to sell the product to unsuspecting consumers who relied on the product’s label when making their purchase.

“Plaintiff and members of the class have been economically damaged by their purchases of the products because the advertising for the products was deceptive and/or misleading under California laws,” the lawsuit says. “The products are misbranded and adulterated and therefore worth nothing, or at a minimum less than what the plaintiff and members of the class paid for them.”

Banks is looking to represent anyone in California or the United States who purchased the Target apple cider vinegar gummies during the class period. She is suing for violations of California’s Unfair Competition Law, False Advertising Law and Consumers Legal Remedies Act and breach of express warranty. She is seeking certification of the class action, damages, fees, costs and a jury trial.

Last year, Target agreed to pay $4.6 million to resolve a class action lawsuit alleging it failed to pay employees for all hours worked at its New Jersey distribution centers.

What do you think of the allegations made in this Target apple cider vinegar gummies class action lawsuit? Let us know in the comments.

The plaintiff is represented by Michael D. Braun of Kuzyk Law LLP.

The Target apple cider vinegar gummies class action lawsuit is Banks v. Target Corp., Case No. 3:26-cv-00983, in the U.S. District Court for the Northern District of California.

Read About More Class Action Lawsuits & Class Action Settlements:

• Comcast agrees to $117.5M data breach class action settlement
• Jeep class action targets battery defect in recalled 4XE vehicles
• Workday, Salesforce class action claims companies failed to protect consumer data
• AiTuiTui teething toys recalled over choking hazard