SD Bullion class action lawsuit overview:
- Who: Plaintiff Robert Vickery filed a class action lawsuit against SD Bullion Inc., Smart Silver Stacker, Silver Dragons, Yankee Stacking and Silver Seeker.
- Why: Vickery alleges SD Bullion falsely advertised its precious metals coins as having the “lowest price.”
- Where: The SD Bullion class action lawsuit was filed in California federal court.
A new class action lawsuit alleges that precious metals retailer SD Bullion falsely advertised its products as the “lowest price.”
Plaintiff Robert Vickery filed the class action lawsuit against SD Bullion on July 28 in California federal court, alleging violations of federal and state consumer laws.
According to the lawsuit, SD Bullion falsely advertised that it offered the “lowest price” for its products. Vickery claims that this advertising misled consumers into paying more for coins than they would have if they had purchased them from other dealers.
Vickery alleges that he purchased gold coins from SD Bullion in May, relying on the company’s claim that it offered the “lowest price.” However, he later discovered that the same coins were available from a competitor for $102 less per coin, the class action lawsuit says.
SD Bullion false advertising claim was ‘literally false,’ lawsuit alleges
The class action lawsuit alleges that SD Bullion’s claim was “literally false” and that it is impossible for any dealer to consistently offer the lowest prices given the fluctuating nature of the precious metals market.
Vickery says he would not have purchased the coins from SD Bullion, or would have negotiated a lower price, had he known the company’s claim was false.
The lawsuit seeks to represent a nationwide and California class of consumers who purchased coins from SD Bullion after May 18, 2018. The class action lawsuit seeks damages, restitution and injunctive relief for the alleged SD Bullion false advertising.
Vickery is suing for violations of the Lanham Act, California’s Unfair Competition Law and False Advertising Law, among other claims. The lawsuit alleges that SD Bullion, along with several YouTube channels that promoted the company’s products, knowingly misled consumers.
Meanwhile, Meta is currently facing a lawsuit accusing the platform of allowing scammers to use its advertising tools to target victims with ads for supposed investment clubs associated with celebrities, well-known investors and advisory firms.
What do you think of the claims made in this SD Bullion false advertising class action lawsuit? Let us know in the comments.
The plaintiff is represented by Duane A. Admire of Admire & Associates.
The SD Bullion class action lawsuit is Vickery v. SD Bullion Inc., et al., Case No. 3:25-cv-01915, in the U.S. District Court for the Southern District of California.
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8 thoughts onSD Bullion class action claims company falsely advertises its prices
They where about 2 dollars over spot, they didn’t use kitco maby the comex or there own built in price and added cc coverage chg .
5 minutes of research online and he could have avoided looking like an idiot out to get some “free” money. I drive by the worlds best homemade biscuits and gravy every morning and I know that’s false because my momma made the best biscuits and gravy because she told me so😂
Sure you can go on EBay and buy “Silver Eagles” for $10 each cheaper than SD but those are magnetic Silver Eagles LOL
I have purchased for SD for a few years now. They may not always have the lowest prices… I will definitely claim, like most of the content creators, SD bullion has “some” of the lowest prices online… Meaning you may get better prices on some items but mostly you will save a buck…
I literally bought the world’s best cup of coffee for 12 months in a row…..I was very disappointed to find out it wasn’t!
Being that precious metals are on a live market, it could have gone up in price industry wide in the half an hour he was first perusing SDBullion and then going to a new site. Had he done it in the opposite order the same result may have occurred. Definitely frivolous, trying to get money out of nothing.
I can agree with this lawsuit and with a simple search can even prove that they in fact do NOT have the lowest prices. Some items are low but others are way higher than others. I fell into the same ruse and purchased a tube of silver eagles that I found i could have gotten cheaper at another bullion site and in better condition. I also agree that no bullion site can have the lowest pricing, but you also need to do your research before you purchase. Believing a claim and doing your due diligence are completely different things. Businesses everywhere claim to have the best prices in town or online or whatever. If this lawsuit goes through then it opens a very dangerous door to many many more lawsuits, but in the same respect if you are going to claim that you are the lowest or best then you should be able to back that claim up
Bogus lawsuit, I myself can attest to SD bullion lowest price claim, back in early 2024 & as close to a few months ago, they have always been the closet to spot sprice than a variety of other online coin dealers, I’m intrigued to know where this Robert is finding $102 cheaper coins, i hope he’s taking into account tax & shipping if the order is under $200 but aside from that the gold price compared to spot is cheaper on SD Bullion