Samsonite hit with class action lawsuit over phantom discounts at outlet stores

Samsonite class action lawsuit overview:

• Who: Plaintiff Kyle McCarty filed a class action lawsuit against Samsonite Company Stores LLC.
• Why: McCarty claims Samsonite advertised fake discounts at its outlet stores.
• Where: The Samsonite class action lawsuit was filed in California federal court.

Samsonite Company Stores misled consumers by advertising fake discounts at its outlet stores, a new class action lawsuit alleges.

Plaintiff Kyle McCarty filed the class action complaint against Samsonite in California federal court, alleging violations of state and federal consumer laws.

According to the lawsuit, Samsonite has been advertising false price discounts at its outlet stores nationwide.

“Price is a primary signal of value in the consumer decision-making process,” McCarty says. “False pricing manipulates this signal, distorting consumers’ perceptions of value and inducing purchases they would not otherwise make.”

Class action lawsuit: Samsonite used fake original prices

The plaintiff explains Samsonite’s scheme was simple: publish fake discounts off of inflated and fictitious “original” prices to drive up demand.

He claims that, at all relevant times, Samsonite has advertised false price discounts at its outlet stores nationwide.

“Plaintiff brings this action to halt this deceptive practice and seeks redress for consumers who were misled,” the class action lawsuit says.

The plaintiff is looking to represent anyone in California who purchased merchandise from a Samsonite outlet store at purported discounts from fictitious reference prices.

He sued for violations of California’s Unfair Competition Law, False Advertising Law, Consumers Legal Remedies Act and the Federal Trade Commission Act.

He is seeking class certification, damages, restitution and declaratory and injunctive relief.

Samsonite is not the only company facing a class action lawsuit over alleged fake discounts. Hollister was also sued for allegedly advertising fictitious regular prices and phantom discounts on its website.

What do you think of the allegations made in this Samsonite class action lawsuit? Let us know in the comments.

The plaintiff is represented by Todd D. Carpenter and Scott G. Braden of Lynch Carpenter LLP.

The Samsonite class action lawsuit is McCarty v. Samsonite Company Stores LLC, Case No. 3:25-cv-02159-BJC-SBC, in the U.S. District Court for the Southern District of California.

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