Quince class action claims retailer uses deceptive pricing scheme

Quince class action lawsuit overview:

• Who: Plaintiff Alexandra Mandel filed a class action lawsuit against Last Brand Inc., doing business as Quince.
• Why: Mandel claims Quince falsely advertises its products as luxury-quality goods sold at “radically low” prices. 
• Where: The class action lawsuit was filed in California federal court.

A new class action lawsuit accuses retailer Quince of falsely advertising its products as luxury-quality goods sold at “radically low” prices.

Plaintiff Alexandra Mandel claims Quince compares its products directly to high-end brands such as Loewe, Toteme, and Brooklinen to create the illusion of a bargain where none exists.

Mandel further argues Quince uses a strikethrough over a supposed “traditional retail” price to create the impression that its products are on sale, when in reality, the product has never been offered or sold at the supposed price.

“Through the use of strikethrough pricing and statements such as ‘You save X%,’ Quince misleads consumers into believing they are purchasing products equivalent to luxury-brand goods at a steep discount,” the Quince class action says.

Mandel wants to represent a nationwide class of consumers who purchased one or more products from Quince advertised at a purported discount from an advertised reference price within the past four years.

Quince tricks customers into believing they are getting a deal, class action says 

Mandel argues Quince’s alleged pricing scheme induces consumers to make purchases under the mistaken belief that they are receiving a deal, and argues she purchased a variety of items from the company within the past four years based on the allegedly deceptive pricing scheme. 

“Quince’s implied comparison is thus not only speculative but also deceptive, as it falsely equates Quince’s offerings with those of unrelated, unaffiliated luxury retailers,” the Quince class action says.

Mandel claims Quince is violating California’s False Advertising Law, Unfair Competition Law and Consumer Legal Remedies Act. 

The plaintiff demands a jury trial and requests declaratory and injunctive relief and an award of actual, compensatory and statutory damages for herself and all class members.

A number of similar class action lawsuits were filed last year against companies accused of using deceptive pricing tactics. 

Have you ever purchased a product from Quince that was advertised at a purported discount from an advertised reference price? Let us know in the comments.

The plaintiff is represented by Sophia M. Rios and Zachary M. Vaughan of Berger Montague PC.

The Quince class action lawsuit is Mandel, et al. v. Last Brand Inc., Case No. 3:25-cv-09780, in the U.S. District Court for the Northern District of California.

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