Kraft MiO Flavored Water Class Action Alleges That The Product Does Not Disclose That It Contains Artificial Flavoring

Kraft MiO Flavored Water Class Action Lawsuit Overview: 

• Who: Lisa Boss, Linda Gunnett and Peggy Tatum filed a class action lawsuit against The Kraft Heinz Company. 
• Why: Boss, Gunnett and Tatum claim Kraft fails to disclose that its MiO brand flavored water enhancers contain artificial flavoring.
• Where: The class action lawsuit was filed in Illinois federal court.

The Kraft Heinz Company falsely advertises that its MiO brand flavored water enhancers contain only natural flavors, a new class action lawsuit alleges. 

Plaintiffs Lisa Boss, Linda Gunnett and Peggy Tatum claim Kraft misleads consumers by failing to disclose that MiO actually contains “undisclosed artificial flavoring.” 

Boss, Gunnett and Tatum want to represent a nationwide class and California subclass of consumers who purchased MiO on or after Jan. 1, 2014. 

Boss, Gunnett and Tatum claim at least 18 of the MiO flavored water enhancers contain undisclosed artificial flavoring, namely dl-malic acid, a synthetic petrochemical. 

“The ‘malic acid’ that Defendants put in the Products is not a natural flavoring but is instead a synthetic flavoring chemical manufactured in a petrochemical factory from petroleum feedstocks,” states the class action lawsuit.

Plaintiffs Claim Kraft is Guilty of Fraud By Omission And Negligent Misrepresentation

Boss, Gunnett and Tatum argue Kraft wilfully conceals that its MiO product contains artificial flavoring in order to “give consumers the false impression that they are buying a premium all natural product instead of a product that is artificially flavored.” 

Further, Boss, Gunnett and Tatum claim Kraft is violating federal and state law by “misbranding” the product as made without any artificial flavors. 

Boss, Gunnett and Tatum claim Kraft is, among other things, guilty of fraud by omission and negligent misrepresentation and in violation of Illinois Consumer Fraud and Deceptive Business Practices Act, California’s Consumer Legal Remedies Act and California’s Unfair Competition Law. 

Plaintiffs are demanding a jury trial and seeking restitution along with actual, statutory and punitive damages for themselves and all class members. 

A separate class action lawsuit was filed against Kraft earlier this year by employees claiming the company allowed workplace harassment to occur against Black workers. 

Have you purchased a MiO flavored water enhancer during the class period? Let us know in the comments! 

The plaintiffs are represented by David Elliot of The Elliot Law Firm. 

The Kraft MiO Flavored Water Class Action Lawsuit is Boss, et al. v. The Kraft Heinz Company, et al., Case No. 1:21-cv-06380, in the U.S. District Court for the Northern District of Illinois.

Read About More Class Action Lawsuits & Class Action Settlements:

• Recall Check: Salami Sticks Sold at Trader Joe’s and Other Stores Recalled Due to Salmonella Contamination
• Recall Check: Nationwide Recall on Fromm Dog Food for Elevated Levels of Vitamin D
• MrBeast Burger Hides Surcharges as Sales Tax To Boost Own Profits, Says Class Action
• Health-Ade Kombucha Increases Risk of Heart Disease, Diabetes, Class Action Alleges