Jomashop accused of ‘sham sales’ in consumer class action

Jomashop class action overview:

• Who: A consumer filed a class action lawsuit against Jomashop Inc.
• Why: The plaintiff claims Jomashop advertises false discounts on its website.
• Where: The Jomashop class action was filed in California federal court.

A new class action lawsuit alleges Jomashop advertises false discounts on “nearly every product” sold through its website.

Plaintiff Madison Levin claims Jomashop uses a false reference pricing scheme to advertise fictitious prices and corresponding phantom discounts on its products.

“Companies like Jomashop drastically benefit from employing a false reference pricing scheme and experience increased sales,” the Jomashop class action states.

Levin argues Jomashop’s pricing scheme is unlawful, unfair and fraudulent, intended to mislead consumers into believing they are receiving a good deal, thereby inducing them into making a purchase.

Levin wants to represent a nationwide class and California subclass of consumers who purchased one or more products from Jomashop’s online store that were allegedly deceptively represented as discounted from false former reference prices.

Jomashop uses ‘substantially higher’ reference prices, class action alleges

Levin claims Jomashop advertises its products as being on sale by marking them down from a “substantially higher” original or reference price, which is prominently displayed to the customer as being the supposed original price.

This creates the false impression that the advertised reference price is an original, regular or retail price at which Jomashop usually sells the item or previously sold the item in the recent past, the Jomashop class action alleges.

“As a result, Jomashop falsely conveys to customers that they are receiving a substantial markdown or discount, when in reality, the alleged discount is false and fraudulent,” the Jomashop class action states.

Levin claims Jomashop is guilty of violating California’s Unfair Competition Law, False Advertising Law and Consumers Legal Remedies Act and of fraudulent concealment. 

She demands a jury trial and requests declaratory and injunctive relief and an award of compensatory damages for herself and all class members.

Multiple class action lawsuits were recently filed against companies, including Sunglass Hut, accusing them of using deceptive sale prices to mislead consumers into thinking they were getting better deals than they actually were.

What do you think of the claims in this Jomashop class action? Let us know in the comments.

The plaintiff is represented by Kevin J. Cole and W. Blair Castle of KJC Law Group APC.

The Jomashop class action lawsuit is Levin v. Jomashop Inc., Case No. 2:25-cv-02523, in the U.S. District Court for the Central District of California.

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