HeyShape hit with class action alleging fictitious former prices and false discounts

HeyShape class action lawsuit overview:

• Who: Plaintiff Amanda Perkins filed a class action lawsuit against Lightbuzz E-Commerce LLC, doing business as HeyShape.
• Why: Perkins alleges the company uses fake sale prices to make consumers believe they are getting a discount when they are not.
• Where: The HeyShape class action lawsuit was filed in California federal court.

A new class action lawsuit alleges HeyShape uses fake sale prices to make consumers believe they are getting a discount when they are not.

Plaintiff Amanda Perkins filed the class action lawsuit against HeyShape on Nov. 26 in California federal court, alleging violations of state and federal consumer laws.

The lawsuit alleges HeyShape invents sale discounts that have no basis in reality to deceive consumers into thinking they are getting a bargain on its shapewear products.

Perkins argues that HeyShape advertises its products with strike-through pricing suggesting a previous higher price but never actually sells the products at the advertised original price.

“Defendant employs inflated, fictitious reference prices for the sole purpose of increasing its sales,” the HeyShape class action lawsuit says. “Defendant engages in this deceptive practice to deceive and mislead consumers, including Plaintiff, into believing they are receiving a bargain on their online purchases to induce them into making a purchase they otherwise would not have made.”

HeyShape’s pricing practices violate federal, state laws, class action claims

Perkins alleges HeyShape’s pricing practices violate both federal and state laws, including the California Consumers Legal Remedies Act, False Advertising Law and Unfair Competition Law.

These laws prohibit false or misleading statements about price reductions and require that advertised prices reflect the actual market value of the products, the class action lawsuit says.

The lawsuit also cites Federal Trade Commission guidelines, which state that former price comparisons must be based on bona fide prices at which the products were offered for a substantial period of time.

Perkins claims HeyShape’s advertised strike-through prices are fictitious and designed solely to create the illusion of a discount.

Perkins says she purchased several HeyShape products in February 2024, believing she was getting a deal based on the advertised sale prices. She claims she would not have made the purchase, or would have paid less, had she known the products were never sold at the higher, strike-through prices.

The class action lawsuit seeks to represent all California consumers who purchased HeyShape products advertised at discounted prices.

Perkins is seeking damages, restitution and injunctive relief to prevent HeyShape from continuing its allegedly deceptive sales practices.

Similarly, apparel brand Comfrt recently faced a class action lawsuit claiming it advertised inflated “regular prices” and constant discounts designed to create a false sense of urgency.

What do you think of the allegations made in this HeyShape class action lawsuit? Let us know in the comments.

The plaintiff is represented by Sarah N. Westcot of Bursor & Fisher P.A.

The HeyShape class action lawsuit is Perkins v. Lightbuzz E-Commerce LLC d/b/a HeyShape, Case No. 2:25-cv-11398, in the U.S. District Court for the Central District of California.

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