From You Flowers class action claims company uses bait-and-switch tactics to jack up prices

From You Flowers class action lawsuit overview:

• Who: Two consumers filed a class action lawsuit against same-day flower delivery service From You Flowers LLC.
• Why: The plaintiffs allege From You Flowers uses bait-and-switch tactics to trick consumers into paying more for floral arrangements.
• Where: The From You Flowers class action lawsuit was filed in New York federal court.

Online flower delivery service From You Flowers LLC uses a bait-and-switch pricing scheme to trick customers into paying more for floral arrangements, a new class action lawsuit alleges.

Plaintiffs Trevor Walterlakes and Kimberley Mahabal filed the class action complaint against From You Flowers on Jan. 29 in New York federal court, alleging violations of state and federal consumer protection laws.

According to the lawsuit, From You Flowers systematically cheats consumers out of millions of dollars annually by employing a deceptive and illegal bait-and-switch pricing scheme.

The company allegedly adds previously undisclosed “surprise fees” to every product purchased right before the buyer finalizes the transaction. These fees, often labeled as “delivery fees,” are not disclosed to consumers at any point prior to the final stage of the transaction and are actually a hidden part of the total price a consumer must pay for each product purchased via its e-commerce platform, the lawsuit says.

Consumers lured by fake low prices, lawsuit claims

From You Flowers lures consumers into purchasing floral arrangements from its website by advertising artificially low prices for its service while hiding the amount of surprise fees that it charges for each product, the lawsuit states.

“Specifically, Defendant advertises misleadingly low prices that do not include added fees. Only at the latest point in checkout does Defendant, for the first time, list a total amount that includes the surprise fees, after consumers have already engaged in a lengthy, multi-step process,” the lawsuit explains.

The plaintiffs seek to represent anyone in the United States who purchased a floral arrangement or other gift delivery from From You Flowers. 

They are suing for violations of state and federal consumer protection laws and seeking certification of the class action, damages, restitution, fees, costs and a jury trial.

In December 2024, two consumers filed a class action lawsuit against 1-800-Flowers, alleging the company has been illegally charging customers recurring fees for its Celebrations Passport membership program without proper consent or notification. 

What do you think of the allegations in this From You Flowers class action? Let us know in the comments.

The plaintiffs are represented by Ryan J. Clarkson of Clarkson Law Firm P.C.

The From You Flowers class action lawsuit is Walterlakes, et al. v. From You Flowers LLC, Case No. 1:25-cv-00867-MKV, in the United States District Court for the Southern District of New York.

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