Byte aligners class action lawsuit overview:
- Who: Plaintiff Paula J. Phillips filed a class action lawsuit against Straight Smile LLC, doing business as Byte, and its parent company, Dentsply Sirona.
- Why: Phillips alleges the companies falsely advertised Byte aligners as being safe and effective.
- Where: The Byte class action lawsuit was filed in Florida federal court.
A new Byte class action lawsuit alleges the company falsely marketed its aligners as being safe and effective.
Plaintiff Paula J. Phillips filed the class action complaint against Straight Smile LLC, doing business as Byte, and Dentsply Sirona Inc. on March 7 in Florida federal court, alleging violations of state and federal consumer laws.
Byte and Dentsply falsely advertised their Byte Aligner Systems and Impression Kits as affordable solutions for crooked or malformed smiles, the class action lawsuit claims.
The companies targeted financially vulnerable consumers with promises of affordable and accessible oral care, but the products were proven to be ineffective and dangerous, the plaintiff argues.
Phillips claims the companies lacked essential feedback loops to timely advise regulators and the public of adverse incidents involving their products.
The companies abruptly suspended sales and marketing of the Byte Aligner Systems and Impression Kits in October 2024, citing a review of regulatory requirements, the lawsuit says.
Despite this, Phillips claims the companies have failed to compensate customers who purchased the products based on false and deceptive representations.
Class action alleges Byte aligners caused pain, bleeding
Phillips purchased a Byte Aligner System and Impression Kit in April 2024 and began experiencing pain and bleeding in her mouth the following month, the lawsuit says. She stopped using the product and requested a refund, but Byte’s website advised that no refunds were available.
The plaintiff seeks to represent anyone in Florida who bought a Byte Aligner System and Impression Kit. She is suing for violations of Florida’s Deceptive and Unfair Trade Practices Act, breach of warranties and breach of contract and seeks certification of the class action, damages, fees, costs and a jury trial.
In 2023, the creators of the Invisalign teeth correction system allege in a lawsuit that competitor SmileDirectClub falsely advertises its affiliation with real dentists and orthodontists.
What do you think of the allegations made in this Byte aligners class action lawsuit? Let us know in the comments.
The plaintiff is represented by Jordan A. Dresnick of the Law Offices of Jordan A. Dresnick; and Stuart Z. Grossman, Manuel A. Arteaga-Gomez, Aimee A. Ferrer and Ryan J. Yaffa of Grossman Roth Yaffa Cohen P.A.
The Byte aligners class action lawsuit is Phillips v. Straight Smile LLC et al., Case No. 1:25-cv-21074, in the U.S. District Court for the Southern District of Florida.
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25 thoughts onFalse smiles: Byte aligner class action alleges misleading, deceptive sales practices
I started my byte journey and 1/2 they stopped responding to me I need another set of retainers to continue treatment but no one responded. I paid $2.8k and still have not heard back I have the retainer guarantee crap and they never sent me adjustments just pushed for me to say I finish treatment to receive my top retainer. I didn’t even know they were being sued now I know why they stole my money along with a bunch of other people!
There is so much to my longggg history with this crappy company but I’ll give a brief summary! I purchased Byte aligners, started the process, got to 4th aligners and they didn’t fit correctly. contacted byte and they told me there shouldn’t be a gap in the retainers after sending them a picture. I advised there was a gap from day one. they told me to start over. I did. constantly had issues with the fit, pain and was always told to start over and never got any help. went to my dentist and was told I have gum recession starting that could lead to surgery. stopped the byte program, asked for a full refund, they offered me a new impression kit to start over with proper fitting retainers. I did the impressions in October and sent them back right away. heard nothing back from them at all until I emailed them in December. I was then told I wasn’t a candidate for the program any longer and offered a refund. when the refund came it was for half the amount I paid for this program! I got nothing out of this, they won’t help, won’t reply any longer to my emails and won’t give me my money back! $800 I’m out and possibly surgery for gum recession! This company needs shut down!
I started and finished with byte. I have a gap in my front teeth. It closed then opened back up and now one of my front teeth are loose! They refuse to give refunds and now I’m back at square 1 with a loose tooth.