Eco Flower Class Action Says Orders, Refunds Never Sent

A recent class action lawsuit claims that Eco Flower failed to fulfill customer orders and provide refunds before eventually closing its doors.

Plaintiff Stephany Beck says she placed orders with Eco Flower for its custom-made wood and paper bouquets several times between 2017 and 2018. Her first order was reportedly placed on March 19, 2017. After placing the order and paying for the product, Beck was reportedly told that it would take 15 days to produce her order.

Despite these assurances, Beck says her order was not available within 15 days. When contacted about the delay through email, Beck was allegedly told that there was no estimate for when her order would be ready. Beck reportedly contacted Eco Flower again on May 7, 2017 and asked to cancel her order because she had not received any updates.

Beck says she placed another order with Eco Flower on July 4, 2017 and received a confirmation email saying that production time was 15 days. She allegedly did not hear anything from Eco Flower for months.

On Oct. 4, 2017, Beck reportedly contacted Eco Flower about the order delay and was told that the company was “backlogged” and there was no estimate for her delivery.

According to Beck, Eco Flower finally shipped the order on Feb. 6, 2018 but she never received the order. After complaining, Eco Flower allegedly reshipped the product.

After her second order, Beck reportedly placed additional orders for her wedding flowers. Two orders were reportedly placed in January 2018 and another two orders were placed in February.

Of these orders, Beck says she only received one of her January orders. She claims that she did not receive any information from Eco Flower about the delays and did not receive refunds on orders that were never received.

In her recent Eco Flower class action, Beck claims that the company swindled their customers by collecting payment for orders but failing to follow through.

“Defendant promised its customers that it would have orders ready by specific dates, which was particularly important given the time-sensitive nature of orders for weddings and other special occasions,” the Eco Flower class action lawsuit claims.

“However, Defendant repeatedly failed to meet those deadlines, leaving Plaintiff and class members scrambling to find last-minute, usually more expensive alternative sources for decorative flowers, including for their very important events.”

Additionally, Eco Flower reportedly utilized aggressive advertising promotions for special sales including Christmas and Valentine’s Day. The advertisements were allegedly sent as late as eight days before the holiday and promised that orders would be ready by this time, despite maintaining a 15 day production period that was rarely met.

Beck claims the Eco Flower knew or should have known that they could not live up to their advertising promises but continued to make misleading representations and steal consumer money.

Eco Flower was originally started by founder Meagan Bowman. Bowman appeared on the popular business TV show Shark Tank with 25 percent control of her company. In exchange for investments, Bowman gave up majority share of her company. Eventually, Bowman and another partner were forced out – leaving sole control in the hands of investment company JW Capital.

Years after Bowman left the company, Eco Flower closed its doors. In response to a Shark Tank Eco Flower update, Bowman called the ordeal “embarrassing” and criticized the investment companies for leaving “countless customers without orders and no way to get a refund.” Bowman, who now is the sole owner of her new company Sola Wood Flowers, says she is “so much better off without investors.”

In her Eco Flower class action, Beck seeks to represent a Class of consumers who (a) received one or more of the company’s advertisements, (b) placed an order with Eco Flower, and (c) did not receive their order in the estimated time frame.

The Eco Flower class action lawsuit seeks injunctive relief, damages, restitution, court costs, and attorneys’ fees.

Beck and the proposed Class are represented by Steven M. Rogers and Nic R. Russell of Rogers & Russell PLLC.

The Eco Flower Class Action Lawsuit is Beck v. Eco Flower LLC, Case No. 1:19-cv-00073-PMW, in the U.S. District Court for the District of Utah.

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