Core Hydration Class Action Says ‘pH Water’ is Misrepresented

Core Hydration water makes false and misleading statements about the benefits of their “perfect pH” water in an attempt to swindle customers, a class action lawsuit claims.

Plaintiff Sean Duffy recently filed the class action lawsuit against Core Nutrition LLC alleging that the company is violating business laws by advertising its bottled water as “nutrient enhanced perfect pH water with electrolytes and minerals.”

The water is allegedly formulated with a pH of 7.4, which is the body’s ideal pH balance.

The naming, advertising, and claims associated with Core Hydration allegedly imply that the product provides “regulation and special benefits” to the body, making it a premium product when compared to normal bottled water.

However, Duffy claims that this portrayal is false and a ploy to convince consumers to pay a higher price.

“To reasonable consumers, this would appear to be something of value, when in fact, it is of no significance because those benefits are physiologically impossible to provide,” the Core Hydration class action lawsuit states.

Duffy argues that consuming food or drink of a certain pH level to achieve health benefits is “at odds” with medical science and chemistry.

When food and drink is ingested, it reaches the highly acidic stomach which has a pH of around 3. This acid helps break down matter before it goes to the intestines, where it is neutralized by the pancreas.

Because the digestive process alters the pH of matter, specialized pH food and drink can allegedly only alter the blood “minimally and transiently.”

Additionally, the body has numerous natural mechanisms which maintain and alter pH of the blood, regardless of the pH level of ingested food and drink, the Core pH water class action lawsuit states.

“The promotion of the Products as matching the pH of the body is meaningless, because it is not expected that human beings can nor should attempt to match the pH of what they consume to the pH level of their blood,” Duffy claims in his Core Hydration class action lawsuit.

The average consumer does not have the advanced medical and chemistry knowledge to dissect claims made by Core Nutrition, a fact that the company allegedly takes advantage of.

Core Nutrition charges more than $2.99 for one of their Core Hydration water bottles, a price significantly higher than other traditional bottled waters.

Duffy seeks to represent a Class of consumers who purchased any Core Hydration products within the statutes of limitation.

He also seeks to represent a Class of the same consumers in New York who are protected under the New York General Business Law.

The Core Hydration class action seeks injunctive relief, monetary damages, treble damages, punitive damages, court costs, and attorneys’ fees.

Plaintiffs are represented by Spencer Sheehan of Sheehan & Associates PC and Joshua Levin-Epstein of Levin-Epstein & Associates PC.

The Core Hydration Perfect pH Water Class Action Lawsuit is Duffy v. Core Nutrition LLC, Case No. 1:18-cv-05188, in the U.S. District Court for the Eastern District of New York.