Class action claims SeatGeek violated Trap and Trace Law with TikTok, Meta pixels

SeatGeek class action lawsuit overview:

• Who: A SeatGeek website user filed a class action lawsuit against the company.
• Why: The plaintiff claims SeatGeek violated California law by installing tracers or pixels on its website to capture the phone numbers, emails and other information of website visitors.
• Where: The SeatGeek class action lawsuit was filed in California federal court.

A SeatGeek class action lawsuit accuses the company of violating California privacy law by using tracking devices on its website.

Plaintiff Jose Torres filed the class action complaint against SeatGeek in California federal court, alleging violations of the California Trap and Trace Law.

According to the lawsuit, SeatGeek installed multiple “tracers” or “pixels” on its website to capture the phone number, email, routing, addressing and other signaling and site usage information of website visitors.

The lawsuit alleges SeatGeek identified the source of incoming electronic and wire communications to its website without obtaining consent either from Torres or class members.

California’s Trap and Trace Law prohibits the installation or use of devices that capture incoming electronic impulses that identify the originating number or other dialing, routing, addressing or signaling information without a court order.

Lawsuit: SeatGeek shared users’ data without consent

The lawsuit alleges SeatGeek used the TikTok Pixel and Meta Pixel on its website to collect users’ data, including IP addresses, unique identifiers and browsing information, and shared this information with TikTok and Meta without consent or a court order.

The TikTok Pixel allows website owners to track users’ interactions with their sites and report specific actions to TikTok. The Meta Pixel enables website owners to track Facebook ad-driven visitor activity and share users’ Facebook IDs and IP addresses with Meta.

The lawsuit claims SeatGeek used these trackers to deliver more effective targeted ads and increase ad revenue.

Torres seeks to represent all California residents whose identifying information was sent to TikTok and Meta as a result of visiting the SeatGeek website within the limitations period and who did not register with SeatGeek or purchase tickets from SeatGeek.

He is suing for violations of California’s Trap and Trace Law and is seeking certification of the class action, damages, fees, costs and a jury trial.

Meanwhile, a California federal judge recently refused to dismiss class action claims that GoodRx Holdings Inc. shared users’ health data with Meta, Google and Criteo.

What do you think of the allegations made in this SeatGeek class action lawsuit? Let us know in the comments.

The plaintiff is represented by David R. Ongaro and Glen Turner of Ongaro P.C.

The SeatGeek data sharing class action lawsuit is Jose Torres v. SeatGeek Inc., Case No. 3:25-cv-07118-LB, in the U.S. District Court for the Northern District of California.

Read About More Class Action Lawsuits & Class Action Settlements:

• Hostess Ding Dongs recalled nationwide over mold concerns
• Otter.ai accused of using meeting transcripts to train AI without permission
• Class action says Frito-Lay, PepsiCo spy on users who visit websites for Doritos, Gatorade, Cheetos, others
• Adobe class action alleges misleading subscription and auto-renewal practices