Choice Hotels class action overview:
- Who: Plaintiff Carol Sanchez filed a class action lawsuit against Choice Hotels International Inc.
- Why: Sanchez claims Choice Hotels failed to properly safeguard and protect the PII of its franchisees and franchise applicants.
- Where: The Choice Hotels data breach lawsuit was filed in Maryland federal court.
A new class action lawsuit accuses Choice Hotels International Inc. of failing to properly safeguard and protect the personally identifiable information (PII) of its franchisees and franchise applicants.
Plaintiff Carol Sanchez filed the class action complaint against Choice Hotels on Feb. 25 in a Maryland federal court, alleging violations of state and federal consumer privacy laws.
Sanchez claims Choice Hotels experienced a data breach on Jan. 14 that compromised the private information of its franchisees and franchise applicants.
Choice Hotels launched an investigation into the data breach, determining that the private information compromised included names, contact information, Social Security numbers and dates of birth, according to the Choice Hotels class action.
Sanchez argues the data breach was a result of Choice Hotels failing to take precautions designed to keep individuals’ private information secure.
“Despite having the financial wherewithal and personnel necessary to prevent the Data Breach, [Choice Hotels] nevertheless failed to use reasonable security procedures and practice appropriate to the nature of the sensitive, unencrypted information it maintained for Plaintiff and Class Members,” the Choice Hotels class action says.
Choice Hotels failed to take adequate measures to prevent data breach, lawsuit says
Sanchez claims Choice Hotels failed to take adequate measures to protect its computer systems against unauthorized access and to disclose that its systems and security practices were inadequate to reasonably safeguard the private information of its franchisees and franchise applicants.
“Despite its own knowledge of the inherent risks of cyberattacks, and notwithstanding the FTC’s data security principles and practices, [Choice Hotels] failed to disclose that its systems and security practices were inadequate to reasonably safeguard Plaintiff and Class Members Private Information,” the Choice Hotels class action says.
Sanchez demands a jury trial and requests declaratory and injunctive relief and an award of actual, statutory and punitive damages for herself and all class members.
Last year, a revived class action lawsuit once again targeted various leading luxury hotel brands of conspiring to fix room prices using the Amadeus’ Demand360 platform to exchange non-public occupancy data with each other.
What do you think of the claims made in this Choice Hotels data breach class action lawsuit? Let us know in the comments.
The plaintiff is represented by Jeff Ostrow of Kopelowitz Ostrow P.A.
The Choice Hotels class action lawsuit is Sanchez, et al. v. Choice Hotels International Inc., Case No. 8:26-cv-00781-TDC, in the U.S. District Court for the District of Maryland.
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