AG1 hit with class action over alleged unauthorized auto-renewal subscriptions

AG1 class action lawsuit overview:

• Who: Plaintiff Samuel Hoke filed a class action lawsuit against AG1 (USA) Inc.
• Why: Hoke claims AG1 surreptitiously enrolled consumers in automatic subscription renewals for its health supplements.
• Where: The class action lawsuit was filed in California federal court.

A new class action lawsuit claims AG1 failed to comply with California’s Automatic Renewal Law by surreptitiously enrolling consumers in an automatically renewing subscription for its health supplements.

Plaintiff Samuel Hoke claims AG1’s automatic renewal scheme results in consumers being charged every month in perpetuity until they cancel their subscription.

Hoke argues AG1 failed to provide the disclosures and authorizations required by California’s Automatic Renewal Law prior to enrolling consumers into an automatically renewing subscription.

“Whenever a consumer purchases the defendant’s products — whether it be on the website or through a social-media advertisement — the defendant surreptitiously enrolls the consumer in an automatically renewing ‘subscription’ that, unbeknownst to the consumer at the time, results in recurring charges to the consumer’s credit card, debit card or third-party payment account,” the AG1 class action lawsuit says.

AG1 allegedly failed to provide clear disclosure of renewal terms

Hoke claims AG1 failed to present its automatic renewal offer terms in a clear and conspicuous manner prior to enrolling consumers into an automatically renewing subscription.

Further, Hoke alleges AG1 failed to provide an acknowledgment that included the automatic renewal offer terms, cancellation policy and information regarding how to cancel in a manner that is capable of being retained by the consumer.

“Defendant then makes it exceedingly difficult and unnecessarily confusing for consumers to cancel the AG1 Subscriptions,” the AG1 class action lawsuit says.

Hoke claims AG1 is guilty of violating California’s False Advertising Law, Consumers Legal Remedies Act and Unfair Competition Law and of negligent misrepresentation, intentional misrepresentation and unjust enrichment.

Hoke demands a jury trial and requests declaratory and injunctive relief and an award of actual, expectation, reliance, compensatory, statutory and/or punitive damages for himself and all class members.

Also in violation of California’s Automatic Renewal Law, OnlyFans.com stands accused of enrolling consumers in membership programs without providing clear and conspicuous disclosures.

Have you been charged for an automatically renewing subscription to AG1’s health supplements? Let us know in the comments.

The plaintiff is represented by Frank S. Hedin of Hedin LLP and Adrian Gucovschi of Gucovschi Law Firm PLLC.

The AG1 class action lawsuit is Hoke v. AG1 (USA) Inc., Case No. 2:26-cv-01110, in the U.S. District Court for the Central District of California.

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