Settlement Checks in the Mail for Seventh Generation Class Action

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Top Class Actions readers are starting to receive settlement checks in the mail from the Seventh Generation false advertising class action that claimed certain products were deceptively marketed as being “non-toxic” and “hypoallergenic.”

According to comments and posts on the Top Class Actions Facebook page, Class Members who filed valid claims for the Seventh Generation class action settlement began receiving checks worth as much as $638.28 on Aug. 26, 2017.

If you filed a claim for the Seventh Generation false advertising settlement, keep checking your mailbox because settlement checks are on their way.

According to a pair of class action lawsuits filed in November of 2014 and January of 2015, Seventh Generation advertised its cleaning and personal care products as “natural,” “non-toxic” and “hypoallergenic” even though they contained non-natural ingredients.

The class action plaintiffs alleged that they and other reasonable consumers would not have purchased or, at a minimum, not paid as much for Seventh Generation products had they known they contained non-natural ingredients like benzisothiazolinone, methylisothiazolinone, laureth-6, sodium lauryl sulfate, lauramine oxide, sodium citrate, glycerin, and sodium hydroxide.

Class Members included anyone who purchased various Seventh Generation products from Nov. 14, 2010 to Oct. 12, 2016. The products included types of baby wipes, baby home care products, laundry products, and dishwashing products.

Under the terms of the settlement, each Class Members’ award depends on the number of products purchased and whether proof of purchase could be provided. Class Members without proof of purchase could receive up to 50 percent of the average price of each eligible product they purchased, while Class Members with proof of purchase could receive full reimbursement.

Seventh Generation agreed to settle the class action claims by paying $4.5 million this summer; however, the company does not admit any liability regarding the allegations. The company has also agreed to remove the terms “All Natural” and “100% Natural” from product packaging and clarify the non-toxic and hypoallergenic claims the company makes.

The deadline to file a claim for the Seventh Generation False Advertising class action settlement passed on March 30, 2017.

Congratulations to our Top Class Actions readers who submitted a valid claim and got PAID! If you missed out, sign up for our free newsletter to receive updates on new class action lawsuits and settlements. You can also check out which class action settlements are still accepting claims in our Open Class Action Settlements section.

The plaintiffs are represented by Jason P. Sultzer of The Sultzer Law Group; Michael R. Reese of Reese LLP; Jeffrey D. Kaliel of Tycko & Zavareeli LLP; and Melissa Wolchansky of Halunen Law.

The Seventh Generation False Advertising Class Action Lawsuit is Rapoport-Hecht v. Seventh Generation Inc., Case No. 7:14-cv-09087, in the U.S. District Court for the Southern District of New York.