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The Clorox Company has been hit with a class action lawsuit accusing it of misrepresenting its Green Works cleaning products as being naturally derived and environmentally sound.
Plaintiffs Adam Cooper and Ryan Matuszewski filed the Clorox class action lawsuit Monday in California federal court.
They allege Clorox has attempted to capitalize on the increased demand for environmentally-friendly products and represents that its household cleaning products sold under the Green Works brand name are naturally-derived, environmentally sound and are safer alternatives to other household cleaning products.
According to the Green Works class action lawsuit, Clorox previously included a percentage on the product label that indicated how much of the product was naturally derived. However, Clorox has allegedly changed its labels to indicate only that the products are “naturally derived,” leading consumers to believe the products are 100 percent naturally derived.
Despite the “naturally derived” language on the label, Green Works products actually contain unnatural and harmful chemical ingredients such as sodium lauryl sulfate and methylisothiazolione, the Clorox Green Works class action lawsuit alleges.
“These chemicals can be dangerous to human health and to the environment,” the Clorox class action lawsuit asserts. They can reportedly cause skin irritation, allergic reactions and immune system toxicity.
“Reasonable consumers do not expect such ingredients to be in products labeled ‘natural,’ ‘naturally derived,’ or ‘green,’” the plaintiffs allege.
By including the misleading language on its Green Works labels, Clorox is able to charge a premium price for the products, the Green Works class action lawsuit alleges. The plaintiffs say they relied on the “naturally derived” claims on the Green Works label and believed the products were safer alternatives to other household cleaning products.
Cooper and Matuszewski claim they would not have purchased the Green Works products, or would have paid less for them, if they had known the statements on the label were deceptive.
The Clorox class action lawsuit lists numerous Green Works cleaning products, including all-purpose cleaner, cleaning wipes, glass cleaner, dishwashing liquid, laundry detergent, and other household cleaning products that include the “naturally derived” or “green” language on the label.
By filing the Green Works class action lawsuit, Cooper and Matuszewski seek to represent themselves and a proposed Class of consumers who purchased Clorox Green Works products labeled as “natural,” “naturally derived,” and/or “green” in the last four years. They also seek to certify subclasses of consumers who purchased the products in California and New York.
The Clorox class action lawsuit brings claims for violations of the California Consumers Legal Remedies Act, California’s False Advertising Law, California’s Unfair Competition Law, New York General Business Law, unjust enrichment, breach of express warranty and breach of implied warranty.
A similar Green Works class action lawsuit was filed against Clorox earlier this year.
Cooper and Matuszewski are represented by Kim E. Richman and Jaime Mak of Richman Law Group.
The Clorox Green Works Class Action Lawsuit is Adam Cooper and Ryan Matuszewski v. The Clorox Company, Case No. 3:17-cv-04854-JCS, in the U.S. District Court for the Northern District of California.
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