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Aveeno Sunscreen Class Action Lawsuit Filed Over ‘Natural’ Claims

By Courtney Coren

 

Aveeno Natural Sunscreen class action lawsuitA class action lawsuit has been filed against Johnson & Johnson for allegedly falsely advertising its Aveeno brand sunscreen products as “natural” when they contain synthetic ingredients.

The Aveeno sunscreen class action lawsuit was filed by Connecticut resident Heidi Langan, who says she bought two tubes of Aveeno Baby Brand Natural Protection Sunscreen Lotion with Broad Spectrum SPF 30 at two separate stores in Connecticut in 2012 for her five-year-old son.

The Connecticut mother claims that she chose to purchase the Aveeno sunscreen for her son because it was stated on the product label that the sunscreen lotion provided “natural protection” and that it was “100% naturally-sourced sunscreen ingredients.” She chose to spend more money on this product for her son over other sunscreen products because of the claim that it was “natural,” the class action lawsuit says.


The product names in the Aveeno sunscreen class action lawsuit are Aveeno Baby Brand Natural Protection Lotion Sunscreen with Broad Spectrum SPF 30 and SPF 50, Aveeno Brand Natural Protection Lotion Sunscreen with Broad Spectrum SPF 30 and SPF 50, and Aveeno Baby Brand Natural Protection Face Stick with Broad Spectrum SPF 50 and SPF 50+.

These sunscreen products are part of the Aveeno Natural Protection Collection Sunscreen Products group that are described on the Aveeno website:

“This extra gentle sunscreen, specifically designed for sensitive skin, combine skin-soothing ACTIVE NATURALS Oat and MINERALGUARD Technology. This technology features 100% naturally-sourced sunscreen ingredients, providing a more natural alternative, to ensure sensitive skin is protected and not irritated.”

Despite these “natural” claims, the class action lawsuit lists 23 unnatural, synthetic ingredients that the Aveeno natural sunscreen lotion products contain, and 11 in the bar or sunscreen stick.

“In direct contradiction to defendant’s representations, instead of receiving a natural product, [class members] received products that contained unnatural, synthetic ingredients,” the Aveeno class action lawsuit states.

Langan is charging Johnson & Johnson with unfair and deceptive business practices for using “false and misleading” statements to market the Aveeno sunscreen products as “natural” when they weren’t, in addition to violating the state consumer protection laws in several states throughout the country.

Langan is asking for a jury trial and for certification of her proposed Aveeno sunscreen lawsuit class action. She is also seeking compensatory damages, punitive damages and whatever else the court decides is appropriate.

The Plaintiffs are represented by Mark P. Kindall, Jeffrey S. Nobel and Nicole A. Veno of Izard Nobel LLP and by Joseph J. DePalma and Katrina Caroll of Lite DePalma Greenberg LLC.

The Aveeno Natural Sunscreen Class Action Lawsuit is Heidi Langan v. Johnson & Johnson Consumer Cos. Inc., Case No. 13-cv-01470 in the U.S. District Court for the District of Connecticut.

UPDATE: On March 13, 2017, a federal judge granted Class certification to a group of Aveeno baby wash consumers who claim Johnson & Johnson falsely marketed their products as “natural.” However, the judge declined to certify a proposed Class of Aveeno sunscreen users.

UPDATE 2: On June 7, 2017, Johnson & Johnson and Langan told the court that they reached a settlement in principle for the Aveeno “natural” sunscreen lawsuit and are ironing out the details. They asked the court to push back the filing deadline for their joint trial brief, giving them 30 more days to finalize the Aveeno sunscreen class action settlement.

UPDATE 3: February 2019, the Aveeno natural baby wash class action settlement is now open. Click here to file a claim. 

UPDATE 4: On Jan. 13, 2020, Top Class Actions viewers started receiving checks in the mail from the Aveeno natural baby wash class action settlement worth as much as $14.97. Congratulations to everyone who filed a claim and got PAID!

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94 thoughts onAveeno Sunscreen Class Action Lawsuit Filed Over ‘Natural’ Claims

  1. KAREN THOMAS says:

    Please add me.

  2. Nikkie Rusinowitz says:

    My daughter bought the baby wash, sunscreen for my grandson .so I’m asking her .

  3. Tracy H Poland says:

    Please add me

  4. Lucy Osak says:

    I used this on my grandkids so what do I do?

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