L’Oréal Hair Product Class Action Lawsuit Settlement

L’Oréal USA Inc. has reached a class action lawsuit settlement over claims it falsely marketed shampoo, condition and styling products under the Matrix, Kérastase, Redken and Pureology brand names.Under the proposed settlement agreement, L’Oréal will modify the labels of these products to remove certain misleading language.

The L’Oréal settlement will resolve a class action lawsuit (Richardson v. L’Oréal USA Inc.) that alleges L’Oréal misled consumers into believing they could only purchase the Matrix, Kérastase, Redken and Pureology products exclusively in professional salons, when consumers can purchase the products in major retail outlets.

L’Oréal denies any wrongdoing, but has agreed to a class action lawsuit settlement to resolve the litigation.

Class Members of the L’Oréal class action settlement include all consumers nationwide who purchased the L’Oréal products for personal, family or household use on or after August 30, 2008. There is no monetary benefit for Class Members. Instead, L’Oréal has agreed to remove from the labeling of these hair products the following “claims”:

• “for sale only in professional beauty salons”;
• “exclusive salon distribution”;
• “exclusive to Kérastase consultant salons”;
• “only professional”;
• “only in salon”;
• “sold exclusively in salons”;
• “available only at fine salons and spas”;
• “available only at fine salons”; and
• similar claims in English or other languages which may be read as suggesting availability for purchase exclusively in professional salons.

Since there is no monetary benefit for Class Members, there is no claim filing deadline. If you wish to object to the L’Oréal product class action settlement, you must do so by September 11, 2013. More information on your rights in the L’Oréal Hair Product Class Action Lawsuit Settlement can be found at www.LOrealSettlement.com.

[Update: The Settlement Website appears to be taken down pending the recent rejection of this class action settlement by Judge John Bates on Nov. 4, 2013. Top Class Action will update our readers if an amended settlement agreement is reached.]

The case is Richardson, et al. v. L’Oréal USA Inc., Case No. 13-cv-508, U.S. District Court, District of Columbia    

UPDATE 2: On Jan. 3 2014, Judge Bates ordered the plaintiffs to file an amended class action lawsuit, if any, by Feb. 5. A status conference has been scheduled for Feb. 28. Counsel was ordered to be prepared to discuss a proposed discovery schedule and a briefing schedule for class certification and any dispositive motions or, if they cannot agree, individual scheduling proposals.

UPDATE 3: Plaintiffs filed an amended class action lawsuit on Jan. 27, 2014, this time seeking compensation for consumers. A status conference is scheduled for March 14, 2014.

All class action and lawsuit news updates are listed in the Lawsuit News section of Top Class Actions