Bliss Fatgirlslim & Lovehandler False Advertising Class Action Lawsuit

A federal class action lawsuit claims Steiner U.S. Holdings defrauds consumers by claiming its Bliss brand body care creams “deliver slimmed, toned, reshaped and firm skin.”

Steiner has a variety of slimming products, including Bliss “fatgirlslim” cellulite cream and Bliss “lovehandler,” that are deceptively advertised as being able to slim the user down, the class action lawsuit says.

For example, Steiner claims Bliss fatgirlslim is a “lean, mean skin-firming cream” which “visibly reduces dimples,” and that Bliss lovehandler is a “liquid workout for lazy abdominals” which “wages war on not-so-hard ‘core’ areas.” Steiner further claims that lovehandler “whittles the look of your middle and tones pudgy tummies.”

“Defendant has spent a significant amount of money to convey these deceptive messages to consumers through the United States,” the class action lawsuit states. “Through this massive marketing campaign, Defendant has conveyed one message: the Slimming Products deliver slimmed, toned, reshaped, and firm skin. The names of the Slimming Products themselves reinforce the misguided notion that using these products will help slim a person down.”

The Bliss product class action lawsuit further claims that “there are no reliable studies showing that [the active ingredients] caffeine and/or creatine are readily absorbed through the skin to the fat layer in a strong enough concentration to provide any of the results promised by Defendant.”

The class action lawsuit is brought on behalf of anyone in California who purchased, not for resale, Bliss fatgirlslim and Bliss lovehandler. It is seeking damages, restitution, disgorgement and a corrective advertising campaign for alleged violation of the Consumer Legal Remedies Act and Unfair Competition Law, as well as for breach of express warranty and unjust enrichment.

A copy of the Bliss Fatgirlslim and Lovehandler Class Action Lawsuit can be read here.  

The case is Katty Zelaya v. Steiner U.S. Holdings, Inc., Case No. SACV12-0966 JVS (ANx), U.S. District Court, Central District of California.