Products labeled as hypoallergenic and/or fragrance free may not always live up to those claims.

If you live in California and purchased a skincare or household product marketed as hypoallergenic or fragrance free, you may qualify to join a product labeling lawsuit.

What to know about the hypoallergenic and fragrance free products false advertising lawsuit

• Core Issue: Attorneys are investigating whether certain products marketed as hypoallergenic and/or fragrance free contain ingredients that may conflict with those claims.

• Who it Affects: California residents who purchased one or more of the products under investigation.

• Harm/Impact: Consumers may have chosen these products specifically because they were marketed as “hypoallergenic” or “fragrance free,” even though they contain ingredients that may not match those claims. As a result, consumers may not have received the products they expected and may have been exposed to ingredients they specifically sought to avoid, including those that can cause irritation, sensitivity, allergic reactions or other adverse effects.

• Legal Status: Attorneys are actively investigating claims.

• Take Action: Fill out the form on this page to see if you may qualify to join a product labeling lawsuit.

What is the hypoallergenic and fragrance free product labeling lawsuit about?

Consumers may choose products labeled hypoallergenic or fragrance-free as part of a more thoughtful approach to personal care and wellness. These claims may suggest that a product has been formulated to avoid potentially irritating or harmful ingredients, which may be particularly meaningful to consumers making careful choices for themselves, their children or their pets.

Attorneys are investigating whether products labeled with these claims contain ingredients that consumers may be trying to avoid.

The investigation is looking at whether:

• Certain products marketed as “hypoallergenic” or “fragrance free” may contain potential allergens, sensitizers, irritants or fragrance-related ingredients that consumers may not expect based on these marketing claims.
• Consumers relied on these claims when deciding to purchase the products or may have paid more because of how the products were labeled.
• Manufacturers knew or should have known that the products contained ingredients that did not match their labeling and marketing claims.
• These claims may have caused consumers to believe they were purchasing products with qualities the products did not actually have.

California residents who purchased one of the products under investigation based on these types of claims may qualify to join a misleading product claims lawsuit.

Which hypoallergenic and fragrance free products are under investigation?

Attorneys are reviewing consumer products from a number of brands, including Vanicream, Gold Bond, Native, Arm & Hammer and more. The products under attorney investigation include, but are not limited to:

Hypoallergenic

• Arm & Hammer — Sensitive Skin Plus Hypoallergenic Fresh Scent Laundry Detergent
• Earthbath — Hypoallergenic Grooming Wipes
• Gold Bond — Healing Sensitive Daily Body & Face Lotion
• Pride+Groom — The Swipe – Coat Grooming Wipes
• Pure and Natural Pet — Fragrance-Free Hypoallergenic Organic Shampoo
• TropiClean — Hypoallergenic Puppy & Kitten Shampoo
• Veterinary Formula — Hypoallergenic Shampoo
• Well & Good — Hypoallergenic Wipes for Dogs
• Wild One — Dog Grooming Wipes

Fragrance-Free

• American Kennel Club — Cleansing & Deodorizing Pet Wipes
• Aunt Fannie’s — Wood Surface Cleaner
• Blueland — Laundry Detergent Tablet Refills
• Doc & Glo — No. 3161 Game Changing Deodorant
• Dr. Brown’s — Pacifier & Bottle Healthy Wipes
• Dry Idea — Unscented Gel
• FemiClear — Ultra-Gentle Feminine Wash with Lysine
• Medline Remedy — Dermatology Series – Moisturizing Body Lotion
• Native — Sensitive Series: Body Wash
• No Nothing — Sensitive Repair Shampoo
• Parasol — Pure Water Natural Baby Wipes
• Pipette — Baby Lotion
• Pure and Natural Pet — Fragrance-Free Hypoallergenic Organic Shampoo
• RoC Skincare — Derm Correxion Firming Serum Stick
• Summer’s Eve — Simply Sensitive Daily Gentle Cloths
• The Honest Company — Flushable Wipes
• up&up (Target) — Everyday Ultra-Soft Makeup Remover Cleansing Towelettes
• Vanicream — Moisturizing Cream

If you purchased any of these products or another product marketed as “hypoallergenic” and/or “fragrance free,” you may be eligible to take part in a false advertising lawsuit investigation

Case updates

Legal status as of September 2026

• Attorneys are actively investigating consumer claims related to products that are marketed as hypoallergenic and/or fragrance free.
• Companies such as Arm & Hammer, Dry Idea and Native have faced similar misleading product claims lawsuits involving other products and marketing claims.

This page was last reviewed and updated in September 2026 to reflect the latest case developments.

What consumers should know about hypoallergenic and fragrance free labels

Terms such as “hypoallergenic” and “fragrance free” have become increasingly common as consumers pay more attention to wellness and product ingredients. Consumers may expect these claims to provide meaningful information about a product’s ingredients and formulation and may rely on them when deciding which products to buy.

How misleading product labels can affect consumer choices

Consumers may rely on labels such as “hypoallergenic” or “fragrance free” when choosing products for themselves, their families or their pets. These claims may influence which products consumers buy and how much they are willing to pay.

Attorneys are investigating whether products labeled with these claims contain ingredients that consumers may not expect. Consumers who purchased these products may have paid for something they otherwise would not have bought or may have paid more because of how the product was labeled.

California residents who relied on “hypoallergenic,” “fragrance free” or similar claims when purchasing one of the products under investigation may be able to take legal action.

Fill out the form on this page to see if you qualify for a free case evaluation.