Guns of Glory: Lost Island class action claims parent company falsely advertises price discounts

Guns of Glory class action lawsuit overview: 

• Who: Loren Kelly filed a class action lawsuit against FunPlus International AG and KingsGroup Holdings. 
• Why: Kelly argues FunPlus falsely advertises price discounts for items available for in-app purchase in its Guns of Glory: Lost Island mobile application game. 
• Where: The class action lawsuit was filed in California federal court. 

Video game developer FunPlus falsely advertises price discounts for in-game purchases for its mobile application game Guns of Glory: Lost Island, a new class action lawsuit alleges. 

Plaintiff Loren Kelly claims FunPlus advertises false former prices for Guns of Glory: Lost Island in-app purchases to induce players into believing they need to act fast to “take advantage of a limited-time sale price.” 

Kelly argues FunPlus has grossed more than $510 million in revenue since it launched in 2017 through the in-app microtransactions, which she claims generally range in price from as little as $0.99 to $99.99 each. 

“(FunPlus) uses strikethrough pricing and percentages to trick consumers into believing they are benefitting from limited-time promotions that substantially increase the value of their in-game purchases,” the Guns of Glory class action states. 

Kelly wants to represent a global class and California subclass of consumers who purchased False Strikethrough Packs, False Bonus Packs, False Limited Time Availability packs, and/or Loot Boxes  while playing Guns of Glory: Lost Island, within the applicable statute of limitations. 

In-game items available at a ‘discount’ in Gods of Glory: Lost Island never offered at a non-discounted price, says class action

Kelly argues the in-game items available as an in-app purchase for Gods of Glory: Lost Island have never actually been offered at a non-discounted price, despite being advertised as having a “limited-time” discount. 

“(FunPlus) offers false discounts from an original price that did not exist, and its players bought packs on “sale” that were the same prices they would ordinarily pay,” the Gods of Glory class action states. 

Kelly claims FunPlus is guilty of fraud and unjust enrichment and of violating California’s False Advertising Law and Consumers Legal Remedies Act. 

The plaintiff is demanding a jury trial and requesting declaratory and injunctive relief along with an award of compensatory, actual, and punitive damages for herself and all class members. 

In another case involving a mobile app game, a group of consumers filed a class action lawsuit against the makers of the State of Survival game last year over claims they falsely advertised in-app purchases as being sold at a discounted price. 

Have you made an in-app purchase while playing Guns of Glory: Lost Island? Let us know in the comments! 

The plaintiff is represented by Karl S. Kronenberger, Katherine E. Hollist, and Leah Rose Vulić of Kronenberger Rosenfeld, LLP, Raphael Janove, Adam Pollock, and George Krebs of Pollock Cohen LLP, and Jay Kumar of Jay Kumar Law. 

The Guns of Glory class action lawsuit is Kelly v. FunPlus International AG, Case No. 3:23-cv-04122, in the U.S. District Court for the Northern District of California.

Read About More Class Action Lawsuits & Class Action Settlements:

• Discord.io experiences data breach, shuts down
• Roblox data breach exposes developer profiles
• Apple to ask Supreme Court to hear Epic outside payment case
• Sony class action over PS5 crash defect dismissed