Miracle Moo supplements class action lawsuit overview:
- Who: Joseph Mosseri filed a class action lawsuit against Miracle Moo Inc.
- Why: Mosseri claims Miracle Moo falsely advertises its bovine colostrum dietary supplements have health benefits backed by science.
- Where: The class action lawsuit was filed in New York federal court.
Miracle Moo Inc. falsely advertises its bovine colostrum dietary supplements have a range of health benefits backed by science, a new class action lawsuit alleges.
Plaintiff Joseph Mosser claims Miracle Moo uses a fraudulent scheme to deceive consumers into believing its product has scientific validation and is powered by science.
“By using this deceitful scheme, defendant creates a false aura of scientific and pharmaceutical legitimacy to sell the products at a premium price,” the Miracle Moo class action lawsuit says.
Mosseri wants to represent a nationwide class and New York subclass of consumers who have purchased Miracle Moo supplements primarily for personal, family or household purposes.
Miracle Moo supplements not clinically dosed to provide touted health benefits, class action claims
The class action lawsuit argues Miracle Moo supplements neither contain any scientific validation nor have they been clinically dosed to provide their touted health benefits.
Given their alleged misbranding, the Miracle Moo supplements are also considered unapproved and misbranded new drugs under the Food, Drug and Cosmetic Act, according to the Miracle Moo class action lawsuit, which argues this makes them illegal to sell and worthless.
“Had plaintiff known defendant’s representations and warranties were false, he would not have purchased the products or paid substantially less for them,” the Miracle Moo class action lawsuit says.
Mosseri claims Miracle Moo is guilty of violating New York General Business Law and various state consumer protection statutes. He demands a jury trial and requests an award of statutory, compensatory and punitive damages for himself and all class members.
A consumer filed a separate class action lawsuit involving supplements earlier this year against Onnit Labs Inc. over claims its co-founder, podcaster Joe Rogan, falsely advertised its Alpha BRAIN® brain health supplements help cognitive function.
Have you purchased Miracle Moo supplements? Let us know in the comments.
The plaintiff is represented by Adrian Gucovschi and Benjamin Rozenshteyn of Gucovschi Rozenshteyn, PLLC.
The Miracle Moo supplements class action lawsuit is Mosseri, et al. v. Miracle Moo, Inc., Case No. 1:24-cv-03414, in the U.S. District Court for the Southern District of New York.
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