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A class action lawsuit alleges that Wondercide Flea & Tick Control spray is not all natural, as its marketing claims, and really contains at least two synthetic and possibly harmful ingredients.
The Wondercide class action lawsuit was filed by Chanan Nathan Pasik against Boon Technolgoies LLC, the makers of Wondercide.
Pasik says that he purchased Wondercide Flea & Tick Control on Amazon to help protect his dog from fleas and ticks.
The class action lawsuit state that Wondercide is a product that can be used to repel fleas and ticks from pets, and can be used to eliminate such pests from the home.
Pasik says he saw advertisements that Wondercide is safe, 100 percent naturally derived, and free from synthetic pesticides, and decided purchased the product at least in part because he believed this to be true.
The Wondercide class action lawsuit claims that these representations are false, and asserts that Wondercide contains two synthetic chemical substances, contrary to the product’s advertisement.
Allegedly, the one of the synthetic ingredients that the product contains is Sodium Lauryl Sulfate (SLS), a surfactant or cleaning ingredient that is created industrially and does not occur naturally. This chemical reportedly repels fleas and ticks.
According to Pasik, SLS is linked to skin irritation, allergic reactions, dermatitis, and dryness. Pasik calls the substance a “toxic chemical.”
The class action also claims that the makers of Wondercide do not acknowledge that SLS is a synthetic chemical, and instead defines SLS as “coconut oil” in its glossary. Allegedly, the makers say that Cedar Oil is the only active ingredient in Wondercide.
The Wondercide class action lawsuit argues that “concealing a synthetic ingredient and defining such chemical as ‘coconut oil,’ while highlighting a natural ingredient in an alleged ‘100 Naturally Derived’ product” is deceptive, under the New York Business Code.
Pasik claims that Wondercide also contains Ethyl Lactate, a substance formed from lactic acid and ethanol, commonly used as a solvent. Allegedly, more synthetic substances may be discovered in Wondercide.
The Wondercide class action states that Pasik was financially injured because had he known that the product was falsely advertised and contained synthetic ingredients, he would not have purchased it or would not have paid as much for it.
Allegedly, many other consumers were similarly misled and financially injured by Boon Technology’s misrepresentations about their product.
The flea and tick repellant class action lawsuit asserts that Boon Technologies knew that consumers have a preference for natural products that contain no synthetic ingredients, and advertised their product as such in an effort to entice them to buy it.
Allegedly, the company knew or should have known that Wondercide did not contain only natural ingredients but misrepresented it none the less.
Boon Technologies reportedly reinforces its claim that Wondercide is all natural by pairing this message with images of people using the product around babies and pets.
Pasik is represented by Mark Schlachet.
The Wondercide Flea and Tick Repellant False Advertising Class Action Lawsuit is Chanan Nathan Pasik v. Boon Technologies LLC, et al., Case No. 1:19-cv-02357-FB-JO, in the U.S. District Court for the Eastern District of New York.
UPDATE: On April 2, 2020, the Wondercide class action lawsuit that challenged the company’s marketing that the pet product was 100% naturally derived was voluntarily dismissed with prejudice. That means that this particular Wondercide class action has completely ended and cannot be brought back to court.
The Wondercide class action lawsuit filed by Pasik claimed that the flea and tick repellant contains sodium lauryl sulfate which is a synthetic ingredient used mainly as a surfactant.
In addition, the Wondercide product also reported contained ethyl lactate which is considered a solvent.
According to the plaintiff, there could be even more synthetic ingredients included in the reported 100% natural flea and tick repellent product.
The Wondercide class action lawsuit claimed that consumers were misled by the “natural” marketing of the pet product and wouldn’t have purchased it if they had known the truth of the presence of synthetic ingredients.
Consumers preference for natural products has been increasing year after year, and studies show they are willing to pay more for products that are considered “natural” or “all natural.”
This preference includes food, cleaning products, beauty and skincare products, along with pet care products. Those who pay a premium for a product only to find out later that it contains synthetic ingredients may feel tricked by advertisements and seek legal action.
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107 thoughts onWondercide Class Action Says Flea & Tick Spray Isn’t All Natural
A friend of mine was fostering a litter of adorable orphaned kittens, whose mother had been shot to death. They had fleas when then arrived and the rescue gave my friend this “safe” product. One by one, these beautiful healthy babies developed neurological or other life-threatening symptoms and were euthanized. Only one of the litter, sweet little Rosie, has survived to the age of 9 months. Please stop these horrible people from killing our kitties!!!