Prime Hydration class action alleges energy drinks contain higher-than-advertised amounts of caffeine

Prime Hydration class action overview: 

• Who: Plaintiff Bryant Preudhomme filed a class action lawsuit against Prime Hydration LLC. 
• Why: Preudhomme claims that Prime Energy Drinks have higher than advertised caffeine.
• Where: The Prime energy drink lawsuit was filed in federal court in New York.

A consumer filed a class action lawsuit claiming that Prime Hydration Energy Drinks have higher caffeine levels than advertised.

Plaintiff Bryant Preudhomme’s class action, filed in April in New  York federal court, claims that Prime Hydration practices false and deceptive advertising.

YouTube personalities Logan Paul and KSI created the Prime Hydration brand and began selling drinks in 2022 by pushing the drinks to their 140 million combined YouTube followers.

The brand then began selling Prime Hydration Energy Drinks a year later while using their accounts to begin “driving demand for the products, particularly among school-age children and teenage boys,” the Prime Hydration caffeine lawsuit says.

Caffeine has no place in diets of children, adolescents, CDC says

Independent testing has shown that Prime Hydration Energy Drinks have “substantially more than 200mg of caffeine,” the Prime Energy class action says. Monster and Red Bull contain between 86 and 111 mg of caffeine in each can.

Some schools have even banned the energy drinks due to their elevated caffeine content, according to the lawsuit.

The Centers for Disease Control (CDC) says there is “no established safe limit for caffeine in young children.”

“Side effects for kids consuming caffeine could include rapid or irregular heartbeats, headaches, seizures, shaking, stomach upset and adverse emotional effects on mental health” the Prime Hydration caffeine lawsuit says.

According to the CDC, 1,499 adolescents aged 12 to 17 years went to the emergency room for an energy drink related emergency in 2011.

Have you ever purchased Prime Energy drinks for their advertised caffeine content? Let us know in the comments.

The plaintiff is represented by Philip J. Furia and Jason P. Sultzer of Sultzer & Lipari PLLC and Paul J. Doolittle of Poulin Willey Anastopoulo LLC.

The Prime energy drink lawsuit is Preudhomme v. Prime Hydration LLC, Case No. 1:24-cv-03568, in the U.S. District Court for the Southern District of New York.

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