Cooking-at-home Kroger report overview:
- Who: Kroger said in its 2023 Food Trends Report it expects a growing consumer trend of cooking at home to continue this year.
- Why: Consumers are cooking at home more as a way to make up for lost time caused by the pandemic and to save money during a period of high inflation, according to the grocer.
- Where: Kroger’s 2023 Food Trends Report encompassed consumers nationwide.
Retail company Kroger has revealed in its 2023 Food Trends Report it expects the growing consumer trend of cooking at home to continue this year.
Kroger says consumers who cook at home are looking to “make up for lost time” — caused by the COVID-19 pandemic — by “entertaining and cooking at home together with their family and friends,” according to a news release.
“This is the year of celebration as we relish in being together with family and friends,” Kroger senior vice president, chief merchant and marketing officer Stuart Aitken said in the release.
The grocer said consumers also are expected to continue cooking at home as a way to save money during this period of inflation.
Food products that are popular among consumers for incorporating into home-cooked meals include “cheese, cheesecake, salt, and pepper flavored items,” according to Kroger.
“Customers not only learned to cook during the pandemic, they grew to love it,” Aitken said.
Other food products consumers are expected to continue to gravitate toward include sweet snacks, as well as dips and dippers for both vegetables and protein-packed items, Kroger says.
Consumers continuing to gravitate toward at-home meals, Kroger says
Kroger said consumers are also continuing to gravitate toward at-home meals, with the grocery retailer noting seafood — such as shrimp, scallops and crab cakes — has become a trendy item for at-home cooks.
“From elevating personalized charcuterie, adding a special zest to family favorite snacks and dishes to satisfying a sweet tooth, shoppers are falling in love with these favorite foods and flavors all over again,” Kroger said.
Consumers have also been embracing foods and flavors from around the world as a way to honor their own heritages and others while “connecting over meals boasting ingredients that celebrate the diversity found in food.”
Kroger has been in the news in the past due to its involvement in the opioid crisis.
The company agreed in 2022 to pay $85 million to resolve claims the grocer contributed to the opioid crisis in New Mexico.
Have you been cooking at home more since the COVID-19 pandemic? Let us know in the comments.
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3 thoughts onCooking-at-home trend to continue into 2023, Kroger says
Consumers are cooking more at home because they really don’t have a choice. You can’t go to the restaurant and order foods but you can order online if you have a computer but there are a lot of people that don’t have internet and a computer. Also consumers I tried to remain healthy and eat healthy
Some of us cooked at home prior to COVID-19. We actually sit down with our family or friends and talk to EACH OTHER without our noses firmly planted in our cell phones. Since this trend is going to continue, is Kroger going to start REDUCING prices or continue their every two week price increase trend on potatoes, cheese, deli meats and cheeses, fresh meat, etc? I shop at Dillon’s in Kansas, Kroger bought a solid family grocery business and did what they do. Three of the LARGEST BEEF PACKING PLANTS IN THE US ARE IN WESTERN KANSAS AND TYSON FOODS IS IN EMPORIA KANSAS. What we pay per pound for beef and chicken LIVING IN KANSAS IS DOWNRIGHT CRIMINAL! COVID-19 affected the ENTIRE world – WE’RE ALL IN THIS TOGETHER, at least we should be. Corporate America, especially where retail stores that sell groceries are concerned SHOULD NOT BE MAKING A PROFIT OFF OF IT JUST BECAUSE THEY CAN. It truly shows there is a complete absence of integrity and ethics in these huge American Corporations. It’s DISGRACEFUL. In my not so humble opinion. To add insult to injury, while people are struggling to be able to afford to feed their families right now and approximately 60% of the digital coupons offered specifically for Kroger stores ARE FOR PET FOOD, TOOTHPASTE, TOOTHBRUSHES, BODY WASHES, ETC., NON FOOD ITEMS. SERIOUSLY??? It’s inexcusable, unacceptable and disgraceful all the way around. I don’t know how some people sleep at night. Again, in my not so humble opinion. I said what I said and I meant what I said.
Consumers are cooking at home more as a way to make up for lost time caused by the pandemic and to save money during a period of high inflation, according to the grocer.
Thanks