$7.5M Beyond Meat false advertising class action settlement

Beyond Meat has agreed to a $7.5 million class action settlement to resolve allegations that it overstated the protein content and quality of its products.

The Beyond Meat settlement includes consumers who purchased certain Beyond Meat products between May 31, 2018, and Aug. 14, 2024. Included products are: 

• Beyond Meat Sausage Plant-Based Dinner Links
• Beyond Meat Beef Plant-Based Patties
• Beyond Meat Beef Plant-Based Ground Beef
• Beyond Meat Breakfast Sausage Links
• Beyond Meat Breakfast Sausage Patties
• Beyond Meat Chicken Plant-Based Breaded Tenders 
• Beyond Meat Meatballs Italian Style Plant-Based Meatballs

According to the class action lawsuit, Beyond Meat overstated the amount of protein found in its products while also exaggerating the quality of the ingredients used. Consumers argue that they were misled by these Beyond Meat advertising claims and were tricked into making purchasing and paying higher prices than they otherwise would have.

Beyond Meat is a vegan, plant-based meat substitute brand sold in stores such as Target, Whole Foods, Walmart and more.

Beyond Meat hasn’t admitted any wrongdoing but agreed to pay $7.5 million to resolve the false advertising class action lawsuit.

As part of the Beyond Meat settlement, class members can receive a one-time cash award of $2 for each Beyond Meat product they purchased during the class period. Without proof of purchase, claimants can receive up to $10 for five products. With proof of purchase, there is no maximum limit for reimbursement payments. However, all payments may be reduced on a pro rata basis if the value of claims files exceeds the amount left in the net settlement fund.

Class members can elect to receive their payment through check, Venmo, PayPal, ACH or Zelle.

The deadline for exclusion and objection is Nov. 29, 2024.

The final approval hearing for the settlement is scheduled for Jan. 23, 2025.

In order to receive Beyond Meat settlement payments, class members must submit a valid claim form by April 14, 2025.

Who’s Eligible

Consumers who purchased Beyond Meat products between May 31, 2018 and Aug. 14, 2024.

Covered products:

• Beyond Meat Sausage Plant-Based Dinner Links
• Beyond Meat Beef Plant-Based Patties
• Beyond Meat Beef Plant-Based Ground Beef
• Beyond Meat Breakfast Sausage Links
• Beyond Meat Breakfast Sausage Patties
• Beyond Meat Chicken Plant-Based Breaded Tenders
• Beyond Meat Meatballs Italian Style Plant-Based Meatballs

Potential Award

$10+

Proof of Purchase

No proof of purchase is required to claim up to five purchases. Receipts, order confirmations and other proof of purchase is required to claim more. 

Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

4/14/2025

Case Name

In re: Beyond Meat Inc. Protein Content Marketing and Sales Practices Litigation, Case No. 1:23-cv-00669, in the U.S. District Court for the Northern District of Illinois

Final Hearing

01/23/2025

Settlement Website

BeyondMeatProteinSettlement.com

Claims Administrator

In re: Beyond Meat, Inc.
c/o Kroll Settlement Administration
PO Box 225391
New York, NY 10150-5391
[email protected]
833-739-3317

Class Counsel

Nick Suciu III
MILBERG COLEMAN BRYSON PHILLIPS GROSSMAN. PLLC 

Joel D Smith
SMITH KRIVOSHEY P C

Jonathan Shub
SHUB LAW FIRM LLC

Elizabeth A Fegan
FEGAN SCOTT LLC

Jason P Sultzer
THE SULTZER LAW GROUP P C

Robert K Shelquist
LOCKRIDGE GRINDAL NAUEN PLLP

Defense Counsel

Mark S Mester
Robin M Hulshizer
Renatta A Gorski
Daniel D Dvorak
LATHAM & WATKINS LLP