Several former Juul employees have spoken out about the potency and addictive quality of Juul e cigarette products.

According to the former Juul employees, executives at the massive e-cigarette company knew early on about the likelihood of the products being highly addictive.

Juul Ex-Employees Reveal Information

According to an extensive report by Reuters, previous e-cigarette brands had failed due to the harsh taste of many of their products. Juul solved this problem by adding organic acids to the nicotine used in its Juul pods, resulting in a smoother and easier product to inhale.

The former employees claim that they tested Juul’s nicotine blend on themselves and on strangers they saw taking smoke breaks in an attempt to crowd-test the ideal blend. The former employees said some early formulations went too heavy on the nicotine and resulted in shaking or vomiting. Juul settled on a formula that was smooth, but potent.

According to Reuters, a former Juul manager disclosed that Juul’s nicotine pods are so strong that the company considered installing safety features in the devices to prevent users from inhaling too much of the substance too quickly. In 2014, Juul’s founders applied for a patent to alert the user or disable the device when dosage levels exceed a set threshold.

A scientist who worked to formulate Juul’s liquid nicotine said that one initial idea was to automatically shut down the device for 30 minutes after a certain number of puffs. Since a Juul e-cigarette does not burn out like combustible cigarettes, it’s easy to keep smoking as long as the user wants, and more difficult to keep track of how much has been smoked. Although this dosage-control device was patented, Juul never developed it.

Marketing Juul E Cigarette to Teens

Juul has previously been criticized for purposefully marketing its devices to teens and young adults. Many Juul e cigarette pods come in youth-friendly flavors, are brightly colored, and are advertised in ways that appeal to young people. Due to these concerns, a congressional oversight committee and several state attorneys general are investigating whether or not Juul intentionally marketed these products to underage users.

Additionally, it took almost three years following Juul’s launch before the company announced that it would initiate a strategy to reduce illegal sales of its products to young people. By the time the company declared this position, a survey indicated that more than 3 million U.S. high school students had used e-cigarettes in the past month, and more than one-quarter indicated that they vaped more than 20 days per month.

The Campaign for Tobacco-Free Kids reports that although youth tobacco use had been on the decline for many years, it has begun skyrocketing due to the popularity of Juul and other e-cigarette products.

Nicotine may be especially harmful to young people, thus Juul’s appeal to teenagers is concerning to many parents and child advocates. If your child has been harmed by a Juul e cigarette or another vaping product, you may be eligible to file a class action lawsuit and pursue compensation for injuries, medical expenses, pain and suffering, or other damages.

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This article is not legal advice. It is presented
for informational purposes only.