A class action lawsuit claims that Eco Style Professional Styling Gel products produce flakes, in contrast to advertisements that the products do not.
Plaintiff Vanessa Venus says she purchased an 8 ounce bottle of Eco Style Professional Styling Gel with Coconut Oil in Brooklyn for $1.99.
Venus allegedly relied on the โno flakeโ advertisements on the front of the label when making her purchase. However, the plaintiff says that the gel does indeed flake in hair.
The Eco Style flaking hair gel class action lawsuit says that multiple products labeled as โno flakeโ produce flakes, including the following:
- Eco Style Professional Styling Gel with Coconut Oil
- Eco Style Professional Styling Gel with Olive Oil
- Eco Style Professional Styling Gel with Argan
- Eco Style Professional Styling Gel Krystal
- Eco Style Professional Styling Gel with Black Castor & Flaxseed Oil
- Eco Style Professional Styling Gel with Olive Oil & Shea Butter, Black Castor Oil & Flaxseed
- Eco Style Professional Styling Gel Curl & Wave
Allegedly, all of the above products are marketed with a โno flakeโ claim. However, the hair gels reportedly produce grayish white flakes that are similar to dried glue.
The Eco Style hair gel flakes class action lawsuit says that manufacturer Ecoco Inc. knew or should have known that its hair gels could cause flakes, because its active ingredient PVP (poly N-vinyl-2-pyrrolidone) is well known in the cosmetics industry to cause flakes. Allegedly, the company has a vested interest in understanding the properties of its ingredients.
Further supporting her claim that the products do indeed flake, Venus cites numerous consumer complaints that the product flakes. Allegedly, many consumers had a similar experience as Venus, because they purchased the product believing it to be flake free but then discovered that it did indeed cause flakes when used.
The Eco Style class action lawsuit argues that Ecoco knowingly misrepresents its products in an attempt to encourage customers to buy them.
Allegedly, the company knows that customers prefer hair gels that do not flake, and attempts to capitalize on this preference to maximize its profit, at the expense of the customers.
According to Venus, had she known that the products would flake, she would not have purchased them or would not have paid as much for them as she did. She claims that she was financially injured by the companyโs misrepresentations of its products, and says that other people were similarly misled and financially injured.
Allegedly, Venus and other customers did not receive a product with the qualities that they paid for. Venus says that if she encountered an Eco Style product in the future, she could not rely on the truthfulness of the representations of the product, unless the company made changes to correct the advertising.
Did you buy Eco Style hair gel? Let us know if you experienced similar flaking issues!ย
Venus is represented by C.K. Lee of Lee Litigation Group PLLC.
The Eco Style โNo Flakeโ Hair Gel Class Action Lawsuit is Vanessa Venus v. Ecoco Inc., Case No. 1:19-cv-05400, in the U.S. District Court for the Eastern District of New York.
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361 thoughts onEco Style Hair Gelโs โNo Flakeโ Claims Are Misleading, Says Class Action Lawsuit
I purchased in bulk 6 large containers for the crystal Gel for my kinky curly hair after reading their no flak advertisement and tried everything to keep it from flaking, used as directed, used diluted used sparingly. Always flakes. Tried opening the other containers to see if it was just one container flaking. Had to throw out all of them I now use a styling cream. Waste of $ 49!!!
They failed me . It flakes so bad
I just used eco gel with olive oil. I went to interview and it was so embarrassing I wondered why one of the employees was laughing at me and why the sides of my hair was feeling so tight . And the interviewer was looking so strange. Got out of the interview and went to the car and looked in the mirror and all around the sides and top my hair where completely white it look like glue and that i had cradle cap. Something needs to be done about this product. I have used all types of gel and never had this problem.
Iโve got the pink, green, blue and black seed Castor Oil. Even by themselves, they flake.
How do I get added this stuff is awful
Same thing happens to me and itโs so hard to get rid of them.
Add me please, I brought this gel because it said it doesnโt flake. I bought multiple jars of it only to find that it does flake.
I just cut all of my hair off on 7/4/20 with sores due to eco gel.. I have pictures & spots. Please help me..
I used eco style on my hair on 9/2 and by 9/4 I had sores and blisters throughout my scalp and edges.
Add me i use eco gel