Nordstrom Class Action Alleges ‘Fake Sale’ Pricing Scheme

A class action lawsuit recently removed to federal court claims that Nordstrom advertises fake sales at its Nordstrom Rack to entice customers into purchasing their products.

The Nordstrom fake sale class action lawsuit was filed by Laurie Munning who says that in July 2017, she visited a Nordstrom Rack in New Jersey.

Allegedly, while she was there, she saw price tags that advertised significant discounts and sales on items. These advertisements included percentages off of product prices.

The Nordstrom Rack fake sale class action lawsuit says that for example, she purchased Sperry Top Sider Boat Shoes for $69.97. She says that the shoes bore a price tag stating “Compare at $90, $69.97, 22% Savings.” Allegedly, she decided to purchase the shoes at least in part because she believed that she was getting a good deal.

Munning says she understood from the tag that the shoes were originally offered at $90, and that she was receiving a 22 percent discount. The plaintiff claims that because of the advertisements, she believed that the shoes had a value of $90.

However, the Nordstrom Rack class action lawsuit alleges that the shoes were not actually offered at a higher price. Munning says she was financially injured because she was denied the bargain of her purchase.

She says that had she known that the shoes had not been offered at the advertised higher price, she would not have purchased them or would not have paid as much as she did for them.

Allegedly, many customers were similarly misled into believing that the items they purchased were previously offered at a higher price.

The Nordstrom Rack fake discount class action lawsuit says that Nordstrom makes a common practice of advertising fake sales at Nordstrom Rack stores in an effort to trick customers into thinking that they are getting a better deal than they really are.

The Nordstrom pricing scheme class action lawsuit says that Nordstrom is aware that customers are enticed by sale prices because they believe that they are getting a more valuable item for less money — allegedly, customers are more likely to purchase items that they otherwise would not, if the item is offered on sale.

Munning says Nordstrom uses this tactic to maximize sales at the expense of its customers.

Have you ever purchased an item offered on sale because you believed it was previously offered for a higher price? Share your story with us.

Munning is represented by Daniel M. Hattis and Che Corrington of Hattis & Lukacs and by Stephen P. DeNittis and Shane T. Prince of DeNittis Osefschen & Prince PC.

The Nordstrom Rack Fake Sale Class Action Lawsuit is Laurie Munning v. Nordstrom Inc., et al., Case No. 2:19-cv-01810, in the U.S. District Court for the Western District of Washington.

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