JCPenney fake discounts class action lawsuit overview:ย
- Who: Marjanique Robinson and Ariana Skurauskis filed a class action lawsuit against J.C. Penney Co. Inc. and Penney Opco LLC.ย
- Why: Robinson and Skurauskis claim JCPenney uses fake original prices on sale items on its website to mislead consumers into thinking they are getting a bigger discount than they actually are.
- Where: The JCPenney class action lawsuit was filed in California federal court.
A new class action lawsuit claims that JCPenney uses fictitious original prices for sale items on its website to make them appear to be at a greater discount than they actually are.ย
Plaintiffs Marjanique Robinson and Ariana Skurauskis allege JCPenney uses so-called false reference pricing to induce consumers into making a purchase under the mistaken belief they are โgetting a bargain.โย
โSellers, including Defendants, continue to engage in this tactic because they know they will be able to increase sales and profits by tricking consumers into making purchasing decisions based on the advertised reference prices,โ the JCPenney class action says.ย
Robinson and Skurauskis want to represent a nationwide class and California subclass of consumers who, during the class period, purchased one or more items from JCPenney at a discount from a higher advertised reference price.ย
JCPenney โintentionally and deliberatelyโ misleads consumers, class action claims
Robinson and Skurauskis argue JCPenney knew or โshould have knownโ that its use of false referencing pricing would mislead consumers into thinking they were getting a bargain.ย
โDefendants intentionally and deliberately implemented a pricing scheme that was designed to mislead its customers,โ the JCPenney class action says.ย
Robinson and Skurauskis claim JCPenney is guilty of fraud and negligent misrepresentation and violating Californiaโs Unfair Competition Law, False Advertising Law and Consumer Legal Remedies Act.ย
The plaintiffs demand a jury trial and request injunctive relief and an award of economic, actual, monetary, consequential and compensatory damages for themselves and all class members.ย
The complaint comes more than a year after a consumer filed a similar class action lawsuit against JCPenney over claims it used false original prices for sale items on its website to make them appear at a larger discount than they actually were.ย
Have you purchased an item from JCPenney at a discount from a higher advertised reference price? Let us know in the comments.
The plaintiffs are represented by Jonathan Shub, Samantha E. Holbrook and Andrea L. Bonner of Shub & Johns LLC.ย
The JCPenney class action lawsuit is Robinson, et al. v. JC Penney Company Inc., Case No. 3:24-cv-06243, in the U.S. District Court for the Northern District of California.
Donโt Miss Out!
Check out our list of Class Action Lawsuits and Class Action Settlements you may qualify to join!
Read About More Class Action Lawsuits & Class Action Settlements:
457 thoughts onJCPenney class action alleges retailer advertises fake discounts
Add me, I shop in store and online
Yes I heard this before and I ignored it because I use to shop at JC Penney a lot for my children.I think I noticed this in some things that I bought but I thought it was what most retail stores did and no one said anything before now.I no longer per shop at JCP because their customer service is lacking.
I moved, changed my address and they sent my package to my old address and would not refund almost $100 I spent. The supervisor was very rude too.
Add. I shop JCPenney every month and have always thought that the original prices seem extremely high.
add me
please add
Shop there all the time
please add
Shop there all the time
David M. Add me I have a JC Penney credit card and shop there.
Add me please
add
Add me I shop in store and online as well