Brooks Brothers class action claims shirt falsely advertised as 97% Supima cotton

Brooks Brothers Supima cotton class action lawsuit overview: 

• Who: Robin Weeks filed a class action lawsuit against Authentic Brands Group Inc. 
• Why: Weeks claims Authentic Brands Group misleads consumers about the amount of Supima cotton in one of its Brooks Brothers brand dress shirts. 
• Where: The class action lawsuit was filed in New York federal court. 

Authentic Brands Group misleads consumers about the actual amount of Supima cotton in its Brooks Brothers brand white Fitted Non-Iron Stretch Supima Cotton Dress Shirts, a new class action lawsuit alleges. 

Plaintiff Robin Weeks claims testing shows that the Brooks Brothers dress shirts contain “significantly less” than the 97% Supima cotton their labeling purports. 

Weeks argues this alleged misrepresentation injures consumers who place a higher value on products made with Supima cotton “because they are softer and more durable than products made from non-Supima cotton.” 

“Defendant sold more of the Product and at higher prices than it would have in the absence of this misconduct, resulting in additional profits at the expense of consumers,” the Brooks Brothers class action states. 

Brooks Brothers class action claims shirts contain ‘significant amount’ of less-expensive cotton

Testing of the Brooks Brothers dress shirts showed that “the cotton used in the Product is not only Supima cotton but contains a significant amount of less expensive shorter cotton fibers and cotton byproductfibers,” the Brooks Brothers class action alleges. 

Weeks argues that, by allegedly failing to disclose that the dress shirts contained less Supima cotton than advertised, Brooks Brothers violated the Textile Fiber Products Identification Act and the Magnuson Moss Warranty Act. 

He also accuses Brooks Brothers of fraud, unjust enrichment and violations of New York General Business Law and multiple state consumer fraud acts. 

Weeks demands a jury trial and requests declaratory relief along with an award of monetary, statutory and/or punitive damages for herself and all class members. 

She wants to represent a Colorado class and multistate consumer fraud class of individuals who purchased the Brooks Brothers brand white Fitted Non-Iron Stretch Supima Cotton Dress Shirts. 

A consumer filed a similar class action lawsuit against Ralph Lauren in May, arguing the company falsely advertises that some of its sweaters are made from Pima cotton. 

Have you purchased a Brooks Brothers dress shirt labeled as containing Supima cotton? Let us know in the comments! 

The plaintiff is represented by Spencer Sheehan of Sheehan & Associates, P.C. 

The Brooks Brothers Supima cotton class action lawsuit is Weeks v. Authentic Brands Group Inc., Case No. 1:22-cv-09223, in the U.S. District Court for the Southern District of New York.

Read About More Class Action Lawsuits & Class Action Settlements:

• Bed Bath & Beyond potentially victimized in data breach
• Beauty companies face recalls, class actions over privacy, product safety
• Christian Dior Dior seeks dismissal of class action over virtual try-on tool data privacy seeks dismissal
• Consumer product class action lawsuits accuse companies of false advertising