California Guess Outlet Pricing Class Action Settlement

A settlement has been reached in a class action lawsuit alleging Guess? Inc. and Guess? Retail Inc. deceptively advertised false reference prices on merchandise sold in Guess Factory stores in the state of California.

If you shopped at a Guess Factory Store in California between April 17, 2011 and Feb. 26, 2018, you may be entitled to benefits from the outlet store pricing class action settlement.

On April 17, 2015, plaintiff Serena Adame filed the first Guess outlet pricing class action lawsuit accusing the retailer of advertising deceptive reference prices for merchandise sold at Guess Factory stores, leading consumers to believe they are receiving a discount. Later that month, plaintiff Versil Milton filed a similar deceptive pricing class action lawsuit against the Guess defendants.

A third Guess outlet pricing class action lawsuit was filed by plaintiff Shiloh Borsh in May 2016, and her complaint was consolidated with the Adame/Milton class action lawsuit.

The plaintiffs allege that Guess outlet stores sell different merchandise than their retail counterparts, but fail to inform consumers of this fact. According to the Guess class action lawsuits, Guess places tags on products sold at its California outlet locations with an alleged “retail price,” and then sells the items at a lower price.

However, the so-called “retail price” is not reflective of the price at which the item has ever been sold, the plaintiffs allege. Instead, the “retail price” is an inflated price that Guess places on the product to cause consumers to think they are receiving a bargain.

Guess denies the allegations and maintains it did nothing wrong. However, it has agreed to settle the outlet store pricing class action lawsuit to avoid the cost of trial. The Guess class action settlement was preliminarily approved on Feb. 28, 2018.

Class Members who would like to opt out of or object to the Guess Factory store pricing settlement must do so no later than June 11, 2018.

Who’s Eligible

Class Members of the Guess outlet store settlement include anyone who, between April 17, 2011 and Feb. 26, 2018, purchased an item from any Guess Factory store in the state of California that had a higher reference price displayed.

Potential Award

$4 – $30 in vouchers.

Class Members may file a claim to receive a Guess Factory store voucher for $4, $8, $9 or $12 off any purchase, or $5 off a purchase of $20 or more or $10 off a purchase of $35 or more. The amount each Class Member is entitled to receive depends on whether they qualify as Tier 1, Tier 2, Tier 3 or Tier 4 Authorized Claimants.

Tier 1 Authorized Claimants: Includes Class Members who do not submit proof of qualifying purchases with their Claim Form, or who submit proof of qualifying purchases that are less than $25. Tier 1 Authorized Claimants are entitled to a $4 voucher or $5 off a purchase of $20 or more.

Tier 2 Authorized Claimants: Includes Class Members who submit proof of purchase for qualifying purchases totaling $25.01-$75. Tier 2 Authorized Claimants are entitled to an $8 voucher or $10 off a purchase of $35 or more.

Tier 3 Authorized Claimants: Includes Class Members who submit proof of purchase for qualifying purchases totaling $75.01-$250. Tier 3 Authorized Claimants are entitled to either one $9 voucher or two vouchers each good for $10 off a purchase of $35 or more.

Tier 4 Authorized Claimants: Includes Class Members who submit proof of purchase for qualifying purchases totaling more than $250.01. Tier 4 Authorized Claimants are entitled to one $12 voucher or three vouchers each good for $10 off a purchase of $35 or more.

NOTE: If you received direct notice of the Guess class action settlement, you will automatically receive one $8 voucher unless you file a timely and valid Claim Form or exclude yourself from the settlement.

Proof of Purchase

None required. However, Class Members who submit proof of purchase may be entitled to higher-valued benefits from the Guess outlet pricing settlement, depending on the total value of their qualifying purchases.

NOTE: If you received direct notice of the Guess class action settlement, you will automatically receive one $8 voucher unless you file a timely and valid Claim Form or exclude yourself from the settlement.

Claim Form

CLICK HERE TO FILE A CLAIM »

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

6/11/2018

Case Name

In re: Guess Outlet Stores Pricing, JCCP 4883, in the Superior Court of the State of California, County of Los Angeles

Final Hearing

7/11/2018

Settlement Website

www.InReGuessOutletPricingSettlement.com

Claims Administrator

Guess Outlet Stores Pricing
c/o JND Legal Administration
P.O. Box 91348
Seattle, Wa 98111
info@InReGuessOutletPricingSettlement.com

Class Counsel

Hallie Von Rock
AIMAN-SMITH & MARCY

Richard D. Lambert
STONEBARGER LAW APC

Defense Counsel

Michelle Doolin
COOLEY LLP