$500K Lilly Lashes ‘cruelty-free’ claims class action settlement

Lilly Lashes agreed to a $500,000 class action lawsuit settlement to resolve claims that it falsely advertised its mink eyelashes as “cruelty-free.”

The Lilly Lashes class action settlement benefits consumers who purchased Lilly Lashes false eyelashes made with mink fur and labeled as “cruelty-free” between June 7, 2018, and Feb. 28, 2025.

Lilly Lashes is a lash brand founded by beauty influencer Lilly Ghalichi. The brand sells a variety of lash products, including mink lashes.

The Lilly Lashes false advertising class action claimed that the plaintiffs would not have purchased the mink eyelashes if they knew the products contained real animal fur, which, they said, violated California law.

Lilly Lashes has not admitted any wrongdoing but agreed to pay $500,000 to resolve the allegations.

Under the terms of the Lilly Lashes class action settlement, class members can receive a cash payment based on the number of Lilly Lashes products they purchased.

Class members who provide proof of purchase can receive $10 per unit purchased. Class members without proof of purchase can receive $10 per household.

Payments may be reduced depending on the number of claims filed with the settlement. However, if fewer than $500,000 in claims are filed, payments may increase.

The deadline for exclusion and objection is May 15, 2025.

The final approval hearing for the Lilly Lashes false advertising settlement is scheduled for July 29, 2025.

To receive settlement benefits, class members must submit a valid claim form by May 15, 2025.

Who’s Eligible

Consumers who purchased Lilly Lashes false eyelashes made with mink fur and labeled as “cruelty-free” between June 7, 2018, and Feb. 28, 2025.

Potential Award

$10 per unit with proof of purchase or $10 per household without, subject to a pro rata increase or decrease.

Proof of Purchase

Proof of purchase is not required for class members who appear in Lilly Lashes’ purchase records. However, those who do not appear in the records must provide receipts, canceled checks or credit card statements showing payments for purchases of the products.

Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

05/15/2025

Case Name

Woodard v. Lilly Lashes LLC, Case No. 22STCV18692, in the Superior Court of California, Los Angeles County

Final Hearing

07/29/2025

Settlement Website

LillySettlement.com

Claims Administrator

Woodard v. Lilly Lashes Settlement Administrator
P.O. Box 231
Valparaiso, IN 46384
[email protected]
888-926-7646

Class Counsel

William A. Baird 
BAIRD LAW FIRM 

Jeffrey Spencer
THE SPENCER LAW FIRM

Defense Counsel

Daniel A. Solitro
William Mullen
LOCKE LORD LLP