How to re-engage your law firm’s clients

Opportunities to re-engage with your clients and strengthen your firm’s presence are always evolving. Whether through client reviews, social media interactions, or refreshed marketing efforts, keeping your audience engaged is key to long-term success. A proactive approach not only fosters trust and transparency but also enhances your firm’s visibility and client relationships. In this guide, we’ll explore simple yet effective ways to boost engagement and ensure your firm remains top of mind for both existing and potential clients.

Ask for client reviews 

One of the best ways to re-engage your clients is to ask for reviews, feedback and insight. This can improve engagement in several ways: 

1. Encourages existing clients to actively provide feedback
2. Promotes authenticity and transparency with existing and potential clients
3. Offers potential customers diverse perspectives on the services you offer 
4. Success stories can be the deciding factor for new clients to engage your firm 

Bonus: positive Google reviews can improve your firm’s local search ranking and overall SEO efforts. 

Utilize social media 

When it comes to engagement, social media is the best way to interact directly with clients. Through social media, you can post interactive content, such as polls, quizzes and success stories that compel people to like and share. It is also a great place to advertise upcoming events, including virtual and in-person appearances. 

For those firms that wish to reach new clients, this is a great time to consider expanding into a new social media platform, such as TikTok or Instagram. After all, a new platform means a new audience.    

Refresh and retarget 

Beyond direct interaction with the client, law firms can take this time to update existing marketing. This can be done in numerous ways, including: 

• Sending a newsletter
• Offering a seasonal promotion
• Writing a new blog
• Creating new meta ads
• Refreshing your on-site banners 
• Updating your site’s SEO

When you are updating ads and marketing, it is important to refer to historical data. Take a look at previous campaigns and examine what worked and what didn’t. Keep this in mind as you make changes. 

Effectively re-engage clients 

When it comes to revitalizing a customer base, a new season is the perfect time to try something new, and the team at Top Class Actions can help. Talk to our professionals about marketing strategies, email and social campaigns, and much more.