Building a strong online reputation isn’t just an option for attorneys—it’s a necessity. More than ever before, potential clients are researching legal services online, so your digital presence can make or break your firm’s success.
Top Class Action’s Director of Digital Strategy, Sarah Mirando, recently shared some tips to build or improve your online reputation.
Optimize your Google My Business profile
A well-maintained Google My Business (GMB) profile not only helps you rank in local searches, it also ensures potential clients can easily contact you. Keep your listing updated with accurate contact details, business hours and available services. Your firm can also post regular updates, case results and legal insights to stay relevant.
Most importantly, encourage satisfied clients to leave reviews—these boost local SEO and build credibility.
Encourage and manage online reviews
Many potential clients rely on online reviews as a major factor in their decision-making process—one study indicates that 82% of people do so when choosing an attorney. Ask happy clients to leave reviews on platforms like Google, Avvo, Yelp and Facebook.
When you receive feedback, whether positive or negative, respond promptly and professionally. Approach negative feedback constructively, acknowledging concerns and offering to resolve issues offline when necessary.
Leverage Local Service Ads (LSAs)
LSAs are a cost-effective way to reach local clients. Unlike traditional ads, you only pay for leads, not clicks. You can use these to highlight your firm’s unique qualities—such as decades of experience or an aggressive trial approach—to differentiate yourself from competitors.
Build brand awareness on social media
Engaging content on LinkedIn, Facebook, Instagram and X (Twitter) keeps your firm at the forefront of people’s minds, and it can help improve your SEO rankings. You can use these platforms to share client testimonials and updates. This is also a great chance to interact with comments and messages to foster trust and accessibility.
Showcase client testimonials and case studies
Whether in written or video format, client success stories add authenticity and credibility to any law firm. By featuring them prominently on your website and social media, you can show potential clients a history of excellence and trustworthiness.
A strong online reputation doesn’t happen overnight, but with consistency and the right strategies, your firm can attract more clients and build lasting credibility.
Partnering with TCA is also a great way to lend credibility to your class action lawsuit. Talk to one of our professionals today to learn more.
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