Effective and ethical advertising for law firms

The legal marketing landscape has changed dramatically in recent years. With the rapid integration of AI into marketing strategies, law firms have more opportunities than ever — but increased regulations and more aggressive enforcement have introduced new risks. An advertising misstep can impact not only your marketing budget but also your firm’s reputation and even an attorney’s license.

To better understand the evolving compliance landscape, we recently spoke with Scott Seymann, Chief Legal Officer and Compliance Lawyer at LegaFi, about what firms need to know regarding ethical advertising — and how Top Class Actions builds compliance into every step of the marketing process.

The hidden risks of non-compliant advertising

Many firms still think of advertising regulations as applying primarily to traditional marketing — billboards, TV spots or print ads. But that definition is expanding.

Take California’s Senate Bill 37, for example. The statute broadens the definition of “advertisement” to include virtually any communication. Even more concerning, it allows private individuals — not just the state bar — to bring claims for misleading advertising practices.

Previously, enforcement often meant a reprimand or disciplinary action. Now, firms could face statutory penalties up to $1,000,000, or three times the actual damages, plus attorneys’ fees. On top of that, firms may be required to remove the advertisement entirely — effectively losing their marketing investment.

With this and other updates to state legislation, compliance is no longer optional. It’s essential risk management.

Built for trust: How TCA keeps firms protected

As firms expand their digital footprint and publish more advertising content, maintaining compliance across every asset becomes increasingly complex. Choosing a marketing partner that understands the intricacies of ethical advertising is essential.

Top Class Actions operates with well-established review processes, internal checklists and quality-control measures designed specifically for legal marketing. Our team understands the nuances of advertising regulations and works to ensure that every campaign delivers both performance and protection.

By partnering with TCA, you gain access to high-volume, high-quality leads — without sacrificing compliance.

Marketing that holds up to scrutiny 

In today’s regulatory environment, legal advertising must be built with the assumption that it could be reviewed at any time — by regulators, competitors or even private individuals.

At Top Class Actions, compliance is not an afterthought added at the end of a campaign. It is integrated into the development process from the start.

Every campaign we launch is reviewed by experienced marketing professionals who understand legal advertising requirements, and each one is tailored to your jurisdiction and specific compliance needs.

For an added layer of quality control, we collaborate directly with our law firm partners. Your team has the opportunity to review and approve content to ensure it aligns with your state’s rules and your firm’s internal standards.

This multi-step review process helps reduce risk and provides confidence that your campaign is aligned with both regulatory expectations and performance goals.

Confidence in every campaign 

Law firms should not have to choose between generating leads and protecting their licenses, reputations and financial stability.

At Top Class Actions, compliance is foundational to everything we do. Our experience, long-standing reputation and commitment to quality ensure that your marketing dollars are working effectively — and responsibly.

When you partner with TCA, you gain a trusted team that understands the complexities of ethical advertising and builds campaigns designed to perform while standing up to scrutiny.

Work with our team to find high-quality leads without the compliance guesswork.