A federal class action lawsuit claims Naked Juice isn’t so naked, saying the popular fruit juice drink isn’t “100% juice,” “all natural” or “non-GMO” as advertised, and actually contains “substantial” amounts of synthetic substances.
The Naked Juice class action lawsuit claims Naked Juice and PepsiCo enticed consumers to pay a premium price for Naked Juice beverages by promising they contain “only the freshest, pureststuff in the world and leave out everything else.”
According to the Naked Juice class action lawsuit, however, “Defendants knew their representations are false and deceptive. More than that, Defendants intended to deceive consumers. Defendants knew that their protein beverages contained GMOs [genetically modified organisms], but intentionally duped consumers into believing the drinks were GMO-free.”
The Naked Juice class action lawsuit also claims the companies gave consumers the false impression that the beverages’ vitamin content is from its nutritious fruits and juices, when its actually from added synthetic compounds such as calcium pantothenate (synthetically produced from formaldehyde). The fiber content in Naked Juice is also from synthetic fiber developed by a Japanese chemical company.
“Defendants inserted substantial amounts of these synthetic substances in its juices, not just trace amounts,” the class action lawsuit states. For example, Blue Machine Naked Juice claims to contain three blackberries in every serving, yet there is more synthetic fiber in the beverage than any ingredient even derived from blackberries.
Many of these synthetic ingredients are safe to consume, but Naked Juice and PepsiCo “did not simply claim that its beverage products are ‘all safe,’” the class action lawsuit says.
“Given Defendants’ front-of-package promise that the product is ‘ALL NATURAL’ and ‘100% JUICE,’ a reasonable consumer would not assume that Defendants were being deceptive and would not know to read the very-fine-print ingredient label.”
The Naked Juice class action lawsuit claims these false and misleading representations and omissions violate state and federal civil and criminal law, including California’s Unfair Competition Law, California’s Consumer Legal Remedies Act, common law and federal statutes.
The Naked Juice class action lawsuit is brought on behalf of all U.S. consumers who purchased Naked Juice and is seeking restitution and refunds of the money they paid.
A copy of the Naked Juice Deceptive Advertising Class Action Lawsuit can be read here.
The case is Sara Sandys v. Naked Juice Company and PepsiCo, Inc., Case No. 11-cv-08007, U.S. District Court, Central District of California.
UPDATE: Money from the $9 million Naked Juice class action lawsuit settlement was mailed to eligible Class Members on June 23, 2014. If you receive a payment, let us know!
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