Toyota class action alleges company shared vehicle data without consent

Toyota data sharing class action overview:

• Who: A Toyota vehicle owner has filed a class action lawsuit against Toyota Motor North America Inc., Progressive Casualty Insurance Co. and Connected Analytic Services.
• Why: The plaintiff claims Toyota and Connected Analytic Services collected and shared his vehicle data without his consent.
• Where: The Toyota data sharing class action was filed in Texas federal court.

A Toyota vehicle owner has filed a class action lawsuit against Toyota Motor North America, Progressive Casualty Insurance Co. and Connected Analytic Services, claiming the companies shared his vehicle data without his consent.

Plaintiff Philip Siefke’s Toyota data privacy class action lawsuit alleges Toyota and Connected Analytic Services collected and shared his vehicle data with Progressive without his consent.

Siefke claims Toyota and Connected Analytic Services collected data from his vehicle, including location, speed, direction, braking and swerving events and image and voice data, then sold it to Progressive and other third parties.

“Toyota, however, never provided Plaintiff with any sort of notice that Toyota would share his Driving Data with third parties,” the Toyota data sharing class action says.

Siefke wants to represent all individuals in the United States who owned or leased a model year 2018 or newer Toyota vehicle equipped with tracking technology.

Class action: Toyota, Progressive, Connected Analytic Services breached data sharing policies

Siefke argues Toyota, Progressive and Connected Analytic Services all claim in their respective data sharing policies that they do not share vehicle data without the owner’s consent.

The plaintiff claims he discovered his data had been shared when he attempted to sign up for a policy with Progressive and opted out of the company’s Snapshot data sharing program, only to be notified that Progressive already had his vehicle data.

Siefke claims the companies are guilty of invasion of privacy, breach of express and implied contract and unjust enrichment, and that Toyota violated the Computer Fraud and Abuse Act and the Federal Wiretap Act.

He demands a jury trial and requests declaratory and injunctive relief and an award of compensatory, statutory and punitive damages for himself and all class members.

Progressive recently agreed to a $3.25 million class action lawsuit settlement to resolve claims that it failed to protect consumers from a data breach that compromised sensitive information, such as Social Security numbers and financial account data.

Have you ever had your vehicle data shared without your consent? Let us know in the comments.

The plaintiff is represented by Bruce W. Steckler, Austin P. Smith, Paul D. Stickney and Jack M. Kelley of Steckler Wayne & Love PLLC and John A. Yanchunis, Ronald Podolny and Antonio Arzola Jr. of Morgan & Morgan Complex Litigation Group.

The Toyota data sharing class action lawsuit is Siefke v. Toyota Motor North America Inc., et al., Case No. 4:25-cv-00406, in the U.S. District Court for the Eastern District of Texas.

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