Patagonia class action claims company embeds hidden trackers in emails

Patagonia email tracking class action lawsuit overview: 

• Who: Heather Knight filed a class action lawsuit against Patagonia Inc. 
• Why: Knight claims Patagonia used hidden spy trackers to capture and log sensitive information from its email subscribers in an alleged violation of Arizona’s Telephone, Utility and Communication Service Record Act. 
• Where: The class action lawsuit was filed in Arizona federal court. 

Outdoor apparel company Patagonia unlawfully embedded hidden spy trackers within its emails, a new class action lawsuit alleges. 

Plaintiff Heather Knight’s class action lawsuit claims Patagonia used the alleged spy trackers to capture and log sensitive information about its email subscribers without their consent. 

Knight argues that she was unaware that the emails she was receiving contained tracking pixels and that Patagonia never informed her about them. 

“Defendant’s invasive surveillance of Plaintiff’s sensitive reading habits and clandestine collection of her confidential email records invaded her privacy and intruded upon her seclusion,” the Patagonia class action lawsuit says. 

Knight wants to represent an Arizona class of consumers who opened a marketing email from Patagonia that contained a tracking pixel. 

Patagonia procured sensitive email information from subscribers, class action claims

Knight argues the tracking pixels allegedly embedded by Patagonia captured email subscribers’ location, IP address and device information, and the amount of time the email was read and the time and place where the email was read, among other things. 

“Each time Plaintiff opened an email from Defendant, Defendant procured her sensitive email information,” the Patagonia email tracking class action lawsuit says. 

Knight claims Patagonia is guilty of violating Arizona’s Telephone, Utility and Communication Service Records Act. She demands a jury trial and requests declaratory and injunctive relief and an award of actual damages for herself and all class members. 

Consumers have recently filed similar class action lawsuits against multiple other companies over claims involving unlawful data tracking, including Quantum Metric Inc., Delta Air Lines Inc., TJX Companies Inc., BuzzFeed Inc. and General Motors, OnStar, Verisk Analytics and LexisNexis Risk Solutions.

Have you opened a marketing email from Patagonia that contained a tracking pixel? Let us know in the comments.

The plaintiffs are represented by Gerald Barrett of Ward, Keenan & Barrett, P.C. and Yitzchak Kopel of Bursor & Fisher, P.A. 

The Patagonia email trackers class action lawsuit is Knight, et al. v. Patagonia, Inc., Case No. 4:24-cv-00255, in the U.S. District Court for the District of Arizona.

Read About More Class Action Lawsuits & Class Action Settlements:

• Crumbl class action claims company works with third party to collect customer data
• Target class action claims retailer collects private info through email trackers
• Judge grants final approval to $62M Google location-tracking settlement
• America’s Test Kitchen agrees to settlement in Facebook data privacy class action