LensCrafters AccuFit false advertising $39M class action settlement

LensCrafters has agreed to a $39 million settlement in a class action lawsuit that claimed the company engaged in deceptive advertising by making certain statements regarding its AccuFit Digital System that were allegedly false or misleading.

The settlement class is made up of U.S. residents who, from Sept. 5, 2013, to Sept. 20, 2023, purchased prescription eyeglasses in the United States from LensCrafters after being fitted with AccuFit.

The plaintiff claims the defendant violated certain laws by making material misrepresentations about its AccuFit system, claiming that it was “five times more precise” than traditional methods, measuring “down to a tenth of a millimeter” despite never updating its manufacturing process to manufacture glasses to a 0.1mm specification.

EssilorLuxottica designs and manufactures ophthalmic lenses, frames and sunglasses. They own a large portfolio of eyeglass brands, including LensCrafters, an international retailer of prescription eyewear and prescription sunglasses with independent optometrists hosted at most stores. 

The company denies any accusations of wrongdoing but has agreed to the settlement to resolve the claims.

Every class member who submits a valid claim will be entitled to a payment from the net settlement fund. 

Class members will have the opportunity to receive a maximum of $50 for each pair of prescription eyeglasses they purchased from LensCrafters during the class period. This amount is subject to adjustment on a pro rata basis if the total claims surpass the available funds.

The deadline to opt out of the LensCrafters settlement is Feb. 5, 2024, and the deadline to object is Jan. 29, 2024.

A final fairness hearing in the LensCrafters AccuFit class action lawsuit settlement will take place Feb. 26, 2024. 

Claim forms must be submitted no later than 30 days after the entry of the court’s final approval order.

Who’s Eligible

U.S. residents who, from Sept. 5, 2013, to Sept. 20, 2023, purchased prescription eyeglasses in the United States from LensCrafters after being fitted with AccuFit.

Potential Award

Up to $50 for each set of prescription eyeglasses purchased

Proof of Purchase

A copy of the receipt(s) for the purchase that must identify the prescription glasses model, date of purchase and LensCrafters location OR a statement made under penalty of perjury that the class member purchased the claimed prescription glasses after being fitted with AccuFit. 

Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

TBD

Case Name

Ariza, et al v. Luxottica Retail North America, Case No. 17-cv-5216-PKC-LB, in the United States District Court for the Eastern District of New York

Final Hearing

02/26/2024

Settlement Website

AccuFitClassAction.com

Claims Administrator

Ariza, et al. v. Luxottica Retail North America
Kroll Settlement Administration LLC
PO Box 5324
New York, NY 10150-5324
info@accufitclassaction.com
833-933-8668

Class Counsel

Geoffrey Graber
COHEN MILSTEIN SELLERS & TOLL PLLC

Defense Counsel

Frank A Dante 
BLANK ROME LLP