Juul, Altria false advertising $300M class action settlement

Updates:

• The court granted the Altria settlement final approval March 14, 2024.

• Let Top Class Actions know when you receive a check in the comments section below or on our Settlements & Payouts Facebook group.

• In the settlement announced in December 2022, JUUL Labs agreed to pay $255 million to settle claims against it.

• Now Altria and related companies have agreed to pay an additional $45 million to settle the remaining claims.

• Class members now have until an extended deadline of Feb. 5, 2024, to file a claim.

• Anyone who has not submitted a claim may now do so; anyone who opted out of the original Juul settlement can opt back in and submit a claim.

• Those who filed a claim in the original Juul settlement do not need to submit a new claim in the Altria settlement.

• Final approval was granted Sept. 19, 2023.

• Let Top Class Actions know when you receive a check in the comments section below or on our Settlements & Payouts Facebook group.

Juul Labs and Altria have agreed to a combined $300 million false advertising class action lawsuit settlement to resolve claims it concealed the addictiveness of its e-cigarettes to sell to consumers and minors. No receipt or other proof of purchase is required for consumers to submit a claim in the Juul class action lawsuit settlement.

The settlement benefits individuals who purchased Juul products, including pods and devices, from a retail store, online store or the Juul website before Dec. 7, 2022.

According to the Juul class action lawsuit, Juul Labs was able to sell its products to a large number of consumers by concealing the addictiveness of and safety concerns associated with the e-cigarette products. Plaintiffs in the case also claim Juul Labs intentionally advertised its products to minors.

Juul Labs is an e-cigarette company that sold e-cigarettes and a wide range of flavored vape pods.

Juul Labs hasn’t admitted any wrongdoing but agreed to a $255 million class action lawsuit settlement to resolve the false advertising claims.

Following that initial settlement, Altria agreed to pay an additional $45 million to settle the remaining claims in the case.

Under the terms of the settlement, class members can receive a proportional cash payment based on the amount they paid for Juul products. No payment estimates are available at this time.

Types of purchases will be weighted differently under the settlement. Youth purchase totals where the initial purchase was made by someone under the age of 18 will be multiplied by four when assigning settlement shares. Purchase totals where the initial purchase was made between 2015 and 2018 will be multiplied by two when assigning settlement shares. Purchase totals where the initial purchase was made between 2019 and 2022 will not be multiplied when assigning settlement shares.

Juul purchase documentation, such as a receipt, is required for combined purchases of $300 or more. Payments are capped at $300 without proof of purchase.

The deadline for exclusion and objection has been extended to Feb. 5, 2024.

The initial Juul Labs settlement received final approval on Sept. 19, 2023.

To receive benefits under the Juul and Altria class action lawsuit settlement, class members must submit a valid claim form by Feb. 5, 2024; no proof of purchase is required.

Who’s Eligible

Individuals who purchased Juul products, including pods and devices, from a retail store, online store or the Juul website before Dec. 7, 2022.

Potential Award

Varies

Proof of Purchase

No proof of purchase is required for class members to submit a claim in this class action lawsuit settlement. However, Juul purchase documentation (such as a receipt, etc.) is required for combined purchases of $300 or more.

Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

02/05/2024

Case Name

In re: JUUL Labs Inc. Marketing, Sales Practices, and Products Liability Litigation, Case No. 19-md-02913-WHO, in the U.S. District Court for the Northern District of California.

Final Hearing

08/09/2023

Settlement Website

JUULClassAction.com

Claims Administrator

In re: JUUL Labs Inc.
Settlement Administrator
P.O. Box 5730
Portland, OR 97228–5730
[email protected]
855-604-1734

Class Counsel

Dena C Sharp
GIRARD SHARP LLP

Defense Counsel

Peter Farrell
Renee Smith
KIRKLAND & ELLIS LLP

Adam Moses
MILBANK LLP

Michael J Guzman
David L Schwarz
KELLOGG HANSEN TODD FIGEL & FREDERICK PLLC

Van C Durrer II
SKADDEN ARPS SLATE MEAGHER & FLOM LLP