$8.85M Breyers ice cream class action settlement

A $8.85 million Breyers settlement resolves claims the brand’s vanilla ice cream did not contain real vanilla as advertised.

The settlement benefits consumers who purchased any size of Breyers Natural Vanilla ice cream between April 21, 2016, and Aug. 14, 2024.

According to the class action lawsuit, Conopco Inc. falsely advertised Breyers ice cream as containing real vanilla derived from the vanilla plant. In reality, the ice cream allegedly contained vanilla flavoring that did not come from the plant.

Breyers is a popular ice cream brand sold in retailers around the country that comes in many flavors, including vanilla.

Breyers hasn’t admitted any wrongdoing but agreed to pay $8.85 million to resolve the false advertising class action lawsuit.

Under the terms of the Breyers settlement, class members can receive $1 per purchased product. Without proof of purchase, claimants may only claim up to eight products for a maximum payment of $8. With proof of purchase, class members can claim an unlimited number of documented purchases for much larger payments.

The deadline for exclusion and objection is Oct. 31, 2024.

The final approval hearing for the settlement is scheduled for Nov. 21, 2024.

To receive Breyers settlement benefits, class members must submit a valid claim form by Feb.19, 2025.

Who’s Eligible

Consumers who purchased any size of Breyers Natural Vanilla ice cream between April 21, 2016, and Aug. 14, 2024

Potential Award

$8+

Proof of Purchase

Receipt, proof of online order, email from a retailer or credit card statement

Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

02/19/2025

Case Name

McKinley, et al. v. Conopco Inc., et al, Case No. 805260/2024E, in the New York Supreme Court for Bronx County

Final Hearing

11/21/2024

Settlement Website

VanillaIceCreamSettlement.com

Claims Administrator

McKinley et al. v. Conopco, Inc. et al.
c/o Claim Administrator
P.O. Box 2813
Portland, OR 97208-2813
[email protected]
888-603-5137

Class Counsel

Michael R Reese
REESE LLP

Defense Counsel

August T Horvath
FOLEY HOAG LLP