$6M Zicam false advertising class action settlement

Zicam has agreed to a $6 million class action lawsuit settlement to resolve claims its cold remedy products are falsely advertised as able to shorten the duration of colds.

The Zicam settlement benefits consumers who purchased any Zicam-branded product before Oct. 17, 2024.

Plaintiffs in the class action lawsuit claimed Zicam falsely advertised its cold remedy products as able to shorten the duration and lessen the severity of colds. These claims allegedly misled consumers and tricked them into purchasing the cold and flu relief products.

Zicam is a cold remedy brand owned by Church & Dwight Co. Inc. The brand sells nasal sprays, throat sprays, lozenges and other products.

Church & Dwight hasn’t admitted any wrongdoing but agreed to pay $6 million to resolve the Zicam false advertising class action lawsuit.

Under the terms of the Zicam settlement, class members can receive a cash payment based on the number of products they purchased.

Class members who purchased up to six Zicam products and can provide proof of purchase can receive up to $30, or $5 per product. Class members who purchased up to two Zicam products without proof of purchase can receive up to $5, or $2.50 per product. Exact payments will vary depending on the number of claims filed with the settlement.

In addition to providing cash payments, Church & Dwight agreed to modify its Zicam labels to include qualifying statements and disclosures such as “individual results may vary.” These changes will allow consumers to make more informed purchasing decisions.

The deadline for exclusion and objection is Dec. 18, 2024.

The final approval hearing for the Zicam false advertising settlement is scheduled for Feb. 28, 2025.

In order to receive a settlement payment, class members must submit a valid claim form by Feb. 21, 2025.

Who’s Eligible

Consumers who purchased one or more Zicam products before Oct. 17, 2024

Potential Award

Up to $30 with proof of purchase or $5 without proof of purchase.

Proof of Purchase

Receipts, order confirmations or other documentation including the purchase price paid, date of purchase and location of purchase.

Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

02/21/2025

Case Name

Vance, et al. v. Church & Dwight Co. Inc., Case No. 24LA190, in the Circuit Court for the 20th Judicial Circuit for St. Clair County, Illinois

Final Hearing

02/28/2025

Settlement Website

ColdVirusSettlement.com

Claims Administrator

Zicam Products Settlement
c/o Settlement Administrator
1650 Arch Street, Suite 2210
Philadelphia, [email protected]
833-322-3987

Class Counsel

Nick Suciu III
MILBERG COLEMAN BRYSON PHILLIPS GROSSMAN PLLC

L Timothy Fisher
BURSOR & FISHER PA

Defense Counsel

Baldassare Vinti
PROSKAUER ROSE LLP