Demandbase and InsideView have agreed to pay more than $3 million to resolve a class action lawsuit claiming they used consumer information to encourage subscription purchases without consent.
The InsideView settlement benefits residents of Alabama, California, Illinois, Indiana, Nevada, Ohio or South Dakota who are not registered users of InsideView or Demandbase and whose InsideView “people” profile was viewed by a free user without their consent between certain dates.
The settlement creates seven state-specific settlement funds in the following amounts: Alabama, $325,575; California, $729,088.50; Illinois, $501,975; Indiana, $320,445; Nevada, $115,256.25; Ohio, $1,699,830.25; and South Dakota, $7,830.
Demandbase is a business-to-business marketing platform that helps companies identify and engage with potential customers. InsideView is a similar platform that provides business insights.
According to a class action lawsuit, Demandbase and InsideView used consumer information, such as names, contact information, job titles, places of work, education histories and more, to encourage people to purchase subscriptions to the companies’ databases. The companies allegedly did this without getting consent from consumers.
The plaintiffs in the case claimed that this practice violated right-of-publicity laws in Alabama, California, Illinois, Indiana, Nevada, Ohio and South Dakota.
Demandbase and InsideView have not admitted any wrongdoing but agreed to this $3.7 million class action settlement to resolve the allegations.
Under the terms of the settlement, class members can receive a cash payment from their state’s settlement fund. Exact payments will vary depending on the number of participating class members and the amount each fund collects. No payment estimates are available at this time.
The deadline for exclusion and objection is Sept. 30, 2025.
The final approval hearing for the InsideView and Demandbase settlement is scheduled for Oct. 21, 2025.
To receive a settlement payment, class members must submit a valid claim form by Oct. 30, 2025.
Who’s Eligible
For the Alabama, California, Indiana and South Dakota settlement classes, residents who are not registered users of InsideView or Demandbase and whose InsideView “people” profile was viewed by a free user between December 2019 and February 2022.
For the Illinois settlement class, residents who are not registered users of InsideView or Demandbase and whose InsideView “people” profile was viewed by a free user between December 2020 and February 2022.
For the Nevada and Ohio settlement classes, residents who are not registered users of InsideView or Demandbase and whose InsideView “people” profile was viewed by a free user between December 2017 and February 2022.
Potential Award
TBD
Proof of Purchase
N/A
Claim Form
NOTE: If you do not qualify for this settlement do NOT file a claim.
Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.
Claim Form Deadline
10/30/2025
Case Name
Hoffower, et al. v. Demandbase Inc., et al., Case No. 2025CH000014, in the Circuit Court of LaSalle County, Illinois
Final Hearing
10/21/2025
Settlement Website
Claims Administrator
Insideview Right-of-Publicity Settlement
Settlement Administrator
P.O. Box 2319
Portland, OR 97208-2319
888-818-4682
Class Counsel
Sam Strauss
Raina Borrelli
Brittany Resch
STRAUSS BORRELLI PLLC
Benjamin Osborn
THE LAW OFFICE OF BENJAMIN R. OSBORN PLLC
Michael Ram
MORGAN & MORGAN
Defense Counsel
R. Adam Lauridsen
Cody Gray
KEKER, VAN NEST & PETERS LLP
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2 thoughts on$3M Demandbase and InsideView data privacy class action settlement
Never received my unique ID. How do I get it so I can file my claim??
What active lawsuits do you have?