Colgate-Palmolive agreed to a $2.9 million class action settlement to resolve claims that it misled consumers about the safety and quality of Tom’s of Maine products.
The Colgate settlement benefits consumers who purchased Tom’s of Maine brand toothpaste products between Nov. 21, 2020, and March 6, 2026.
According to a class action lawsuit, an FDA inspection revealed that Tom’s of Maine failed to meet the FDA’s “Current Good Manufacturing Processes.” Despite these findings, Colgate-Palmolive allegedly continued to market Tom’s of Maine toothpaste as “naturally sourced” and “naturally effective.”
Tom’s of Maine is a Colgate-Palmolive toothpaste brand marketed as a natural alternative to traditional toothpaste.
Colgate-Palmolive has not admitted any wrongdoing but agreed to pay $2.9 million to resolve the allegations.
Under the terms of the Colgate settlement, class members can receive a cash payment based on the number of products they purchased and whether they have proof of purchase.
With proof of purchase, class members can receive a full refund for up to three purchased Tom’s of Maine toothpaste products. Without proof of purchase, class members can receive a payment based on the average retail price of one Tom’s of Maine product.
If the total value of all approved claims exceeds the funds available for distribution, payments may be reduced on a pro rata basis. If the total value of all approved claims is less than the funds available, the remaining funds will be donated to Equal Justice Works.
The deadline for exclusion and objection is July 6, 2026.
The final approval hearing for the Tom’s of Maine class action settlement is scheduled for Sept. 10, 2026.
To receive a settlement payment, class members must submit a valid claim form by July 6, 2026.
Who’s Eligible
The class action settlement benefits consumers who purchased one or more Tom’s of Maine brand toothpaste products between Nov. 21, 2020, and March 6, 2026.
Potential Award
Cash refund of up to three products
Proof of Purchase
No proof of purchase is required but providing a sales receipt or other documentation will result in larger payments.
Claim Form
NOTE: If you do not qualify for this settlement do NOT file a claim.
Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.
Claim Form Deadline
07/06/2026
Case Name
Rabinowitz, et al. v. Colgate-Palmolive Co., et al., Case No. 2:25-cv-06996-JMW, in the U.S. District Court for the Eastern District of New York
Final Hearing
09/10/2026
Settlement Website
Claims Administrator
Rabinowitz et al. v. Colgate-Palmolive Company, et al.
Class Administrator
P.O. Box 2897
Portland, OR 97208-2897
[email protected]
877-315-6779
Class Counsel
William Wright
THE WRIGHT LAW OFFICE P.A.
Jeffrey I. Carton
DENLEA & CARTON LLP
Thiago Coelho
WILSHIRE LAW FIRM PLC
Defense Counsel
Hannah Y. Chanoine
O’MELVENY & MYERS LLP
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