$1.57M Alliance Entertainment and DirectToU class action settlement

DirectToU and Alliance Entertainment agreed to pay $1.57 million to resolve claims that they violated the Video Privacy Protection Act (VPPA) by sharing consumer information with third parties.

The DirectToU class action settlement benefits consumers who purchased a video or video game from DirectToU or signed up to receive notices about videos or video games from DirectToU and whose information was disclosed to a third party between Aug. 8, 2022, and Sept. 22, 2025.

The settlement also benefits California residents who purchased a video or video game from DirectToU or signed up to receive notices about videos or video games from DirectToU and whose information was disclosed to a third party between Aug. 8, 2020, and Sept. 22, 2025.

DirectToU is a video and video game retailer that sells products from a variety of brands. Alliance Entertainment is a similar retailer that sells videos, video games, music and more.

According to a class action lawsuit against DirectToU and Alliance Entertainment, the companies violated the federal VPPA by disclosing consumer information to third parties without consent.

The DirectToU and Alliance Entertainment class action lawsuit claims that the companies violated the VPPA by using Facebook Pixel technology on their websites. This technology allegedly allowed the companies to share consumer information with Facebook, including what videos or video games consumers purchased from the websites.

DirectToU and Alliance Entertainment have not admitted any wrongdoing but agreed to a $1,577,000 class action settlement to resolve the allegations.

Under the terms of the DirectToU video game class action settlement, class members can receive a cash payment.

According to the settlement website, each class member is estimated to receive between $60 and $145. Actual payments may be higher or lower depending on the number of participating class members and the net settlement fund after deductions.

The deadline for exclusion and objection is Jan. 20, 2026.

The final approval hearing for the DirectToU video and video game class action settlement is scheduled for Jan. 28, 2026.

To receive a settlement payment, class members must submit a valid claim form by Jan. 20, 2026.

Have you or your child received treatment for video game addiction or play video games 15 hours or more each week showing potential symptoms of gaming addiction? You may be eligible for compensation by joining a video game addiction lawsuit.

Who’s Eligible

The settlement benefits individuals who reside in the United States and who, between Aug. 8, 2022, and Sept. 22, 2025, purchased a video or video game from DirectToU or signed up to receive notices about videos or video games from DirectToU and whose information may have been disclosed to a third party.

California residents are included in the settlement if they purchased a video or video game from DirectToU or signed up to receive notices about videos or video games from DirectToU and whose information may have been disclosed to a third party between Aug. 8, 2020, and Sept. 22, 2025.

Potential Award

Estimated at $60 to $145

Proof of Purchase

DirectToU account number (if known)

Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

01/20/2026

Case Name

To, et al. v. DirectToU LLC, et al., Case No. 3:24-cv-06447-WHO, in the

United States District Court for the Northern District of California

Final Hearing

01/28/2026

Settlement Website

VPPASettlement.com

Claims Administrator

DirectToU Settlement Administrator
1650 Arch Street, Suite 2210
Philadelphia, PA 19103
[email protected]
888-837-4085

Class Counsel

Julian Hammond
Adrian Barnes
Polina Brandler
Ari Cherniak
HAMMONDLAW P.C.

Frank Hedin
HEDIN LLP

Defense Counsel

Joel Griswold
BAKER & HOSTETLER LLP