Hobby Lobby class action alleges store advertises fake discounts

Hobby Lobby class action lawsuit overview: 

• Who: Nicole Loza and Lorraine Romero filed a class action lawsuit against Hobby Lobby Stores Inc. 
• Why: Loza and Romero claim Hobby Lobby deceives consumers by using never-ending discounts on certain products it sells. 
• Where: The Hobby Lobby discounts class action lawsuit was filed in California federal court. 

Hobby Lobby deceives consumers by routinely advertising significant never-ending discounts on certain products, a new class action lawsuit alleges. 

Plaintiff’s Nicole Loza and Lorraine Romero’s class action lawsuit claims the Hobby Lobby items are not actually sold at a discount, given their so-called sale price is “just the actual price of the item.” 

“Hobby Lobby routinely advertises certain goods to be discounted or on sale but, in fact and contrary to Hobby Lobby’s representations, such items are always at the purported discounted or sale prices,” the Hobby Lobby class action claims. 

Loza and Romero want to represent a California class of consumers who bought from a Hobby Lobby in the state a product listed at an always-discounted price. 

Hobby Lobby discounts victimize Californians, class action claims

Loza and Romero argue Hobby Lobby is aware their alleged pricing scheme is deceptive, due to being subjected to related lawsuits and enforcement actions in the past, have yet to face pushback in California. 

“Plaintiffs are unaware of any similar enforcement measures taken in California to cease these unfair and deceptive practices, leaving Californians exposed to – and victimized by – these practices,” the Hobby Lobby discounts class action says. 

Loza and Romero claim Hobby Lobby is guilty of unjust enrichment and violating California’s Unfair Competition Law, False Advertising Law and Consumer Legal Remedies Act. 

The plaintiff demands a jury trial and requests declaratory and injunctive relief and an award of compensatory, exemplary, statutory, actual and punitive damages for themselves and all class members. 

A consumer filed a similar class action lawsuit against Lowe’s Home Centers LLC earlier this month over claims the home improvement retailer misleads consumers by advertising certain products at a perpetual discount. 

Have you purchased a product from Hobby Lobby that was advertised at a permanent discount? Let us know in the comments.

The plaintiffs are represented by Stephen R. Basser and Samuel M. Ward of Barrack, Rodos & Bacine.

The Hobby Lobby class action lawsuit is Loza, et al. v. Hobby Lobby Stores Inc., Case No. 3:24-cv-07861, in the U.S. District Court for the Northern District of California.

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